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All About Google Ads Audience Targeting

Say what you like about Google Ads, but when it comes to pay per click they set the pace industry wide. At the end of 2019, Google Ads introduced a selection of new audience targeting methods which quietly improved the...

Is Ad Fraud or Click Fraud Illegal?

With attention grabbing figures like “$25 billion lost to click fraud each year”, clearly click fraud is an illegal practice . In fact, the facts around whether click fraud is illegal are a little murky.  Yes, there...

Click Fraud Hall of Fame: HyphBot

In the click fraud list of infamy, HyphBot shows how clever the networks behind ad fraud operations can be. The latest entry in our click fraud hall of fame series looks at the biggest discovery since the Methbot &...

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