Ilan MissulawinWith so much money at stake with PPC and online ad campaigns, ad fraud is a growing worry for businesses. But what is ad fraud and what are the implications for your business? Put simply, ad fraud is the practice of...
All Articles
Oli
Alex Goldfarb
Google Ads vs AdSense – What’s the Difference?
If you run an online business then you’ll no doubt be aware of Google’s powerful suite of advertising options. In fact most of Google’s revenue comes from business advertising budgets, with Ads (previously known as...
Aaron TaylorWhat are Invalid Clicks and How Do They Affect You?
If you’re running an Adwords campaign then you will most definitely want to get your money’s worth. But what kind of impact do invalid clicks have on your PPC campaign? What are Adwords Invalid Clicks? You will...
4 PPC trends to Look Out For in 2019
2019 is here and we have so much to look forward to already! Last year we saw changes such as Adwords being rebranded to ‘Google Ads’, to brand new targeting options introduced. With Bing, we saw new...
Dunia Mommandi
