OliIf you’ve seen the acronym CTR on your PPC dashboard, you might be wondering, what is CTR? It stands for click through rate and it refers to the amount of people clicking on your link or ad. What is click through rate...
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Ilan Missulawin
Click Fraud Statistics and Analysis – 2019 User Manual
How many of your PPC ad clicks are invalid clicks or click fraud? We take a look at the statistics surrounding click fraud, a practice which is highly damaging for advertisers, but very profitable for some unscrupulous...
What Is Cost Per Lead and How Do You Calculate It?
There are many different ways to generate sales and find new customers online using a variety of advertising options. Cost per click isn’t always suitable, depending on your business model. So is cost per lead (CPL) a...
Alex GoldfarbHow to Choose the Right PPC Bidding Strategy For You
When planning to run a pay per click campaign through Google, understanding the different types of PPC bidding strategies is essential to making sure you don’t break the bank. After all, it can be tempting to just pick...
