OliModern marketers looking to promote their business will find a lot of choice of PPC networks. Google are the Kings of the pay per click advertising world, the Google Ads and Adsense platforms dominate the industry. But...
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The Complete Guide To Click Fraud 2021
If you’re paying to promote based on clicks or impressions, have you ever wondered how many of these clicks are seen by real humans? Perhaps you’ve heard of click fraud and you’re curious: What is click fraud, and how...
All You Need To Know About Customer Lifetime Value (CLV)
As a marketer, you might have seen reference to CLV, or customer lifetime value. Sometimes referred to as lifetime customer value (LCV), this is a useful metric that can be handy when managing your marketing budget or...
Click Farms Are The Cruel Reality Of The Ad World
Click farms have become the torment of honest people everywhere. Without knowing it, activity from a click farm has had a direct impact on your life: whether manipulating social media algorithms to promote certain...
Ilan Missulawin
