OliAs a digital marketer you probably have a whole stack of KPIs that you’re monitoring on a daily basis. So here is another one for you… Cost per visit, or CPV. Understanding your cost per visit can help you make sense of...
All Articles
How To Do Keyword Research for PPC Ads
The key to any successful digital advertising campaign? Choosing the right keywords. But how do you do keyword research to nail those PPC goals? We’ve looked in the past at building your PPC marketing strategy and some...
Paid Search vs Paid Social: Which Is Best For SMEs
When it comes to digital marketing, the choice can be dizzying. Do you need to focus on your organic content, should you pay for search engine results, or maybe focus on building a social following? The blanket answer...
Yuval HaimovThe State of Click Fraud in SME Advertising 2020
Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we’ve also seen the extra impact of the Coronavirus pandemic. During this time of...
