OliAny savvy computer user knows to watch out for viruses. But then, sometimes there’s a Trojan in your email? Or a worm in your hard drive? And we need to keep an eye out for bot traffic on our websites and paid ads? OK...
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Jonathan
The Impact of Click Fraud on Businesses in Australia
Big business may get the glitzy press, but it’s small and medium sized enterprises (SME) that drive the world’s economy. 70% of the world’s workers are employed by businesses that have between one and 50 employees. In...
5 Case Studies of Malicious Competitor Click Fraud
Click fraud is the act of clicking on a pay per click advert, such as Google Ads, with no intention of buying or using the product or service. In many cut-throat industries, this nefarious practice is carried out by...
Is It Worth Using Microsoft’s Bing Ads?
The ‘other’ search engine, Bing offers an alternative for those who are either Google-phobic or who want to support the underdog. If you can call Microsoft an underdog… In fact, Bing Ads is now known as Microsoft...
