OliA very effective way to ensure you stay in the mind of potential buyers is with a Google Ads remarketing campaign. But what is it, and how do you set up one of these campaigns?You’ve likely seen a remarketing campaign...
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Ilan Missulawin
How to Calculate CPA
In the world of pay per click, it pays to know your cost per acquisition, or CPA. By knowing what is your average CPA you’ll be able to analyse what works for you with your advertising spend, optimise your marketing...
Top Industries Affected by Click Fraud
The practice of click fraud costs businesses around $60 billion a year, with that figure rising year on year. In fact, as the methods get more sophisticated, click and ad fraud grows by around 25% year on year.The...
What is Ad Fraud and Why Should You Care About It?
With so much money at stake with PPC and online ad campaigns, ad fraud is a growing worry for businesses. But what is ad fraud and what are the implications for your business? Put simply, ad fraud is the practice of...
Alex Goldfarb
