OliThe world’s biggest ecommerce platforms are Amazon and Google Shopping. But it wasn’t always this way. Google had the lead in online product searches as recently as 2016, but Amazon currently leads with...
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How To Get Started With Ads For YouTube
It’s the second most visited site on the internet and the biggest video platform by far; with 2 billion signed in monthly visitors and around 5 billion daily views. If you’re thinking of getting started with business...
Click Fraud & Ad Fraud: Common Questions Answered
More marketers have become aware of the problem of click fraud and ad fraud on their paid search campaigns. As part of this, there are often plenty of questions around how click fraud works, or how much it costs the...
Optimizing Your PPC Ads to Make More Holiday Sales
The last quarter of the year features some of the most sales focused events. Halloween, Black Friday, Cyber Monday, Christmas, New Year, the Chinese Mid-Autumn festival, Diwali et al are big highlights in the shopping...
