Yuval HaimovExcluding an IP address in AdWords will make sure that the IP in question will not get to see your ads. There will be no impression, therefore there will be no click. If you’re looking to exclude IP address in...
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Ilan Missulawin
Loni SchumanHow To Get an AdWords Refund?
Is your campaign seeing irregular activity? Is the phone not ringing enough and the steady stream of leads suddenly coming to a business killing halt? You may be subject to click fraud. The reactive way of dealing with...
Johnathan Dane
Interview: How One HVAC Company Took Control of their PPC Fraud
Service sector PPC fraud is a huge deal. The service sector makes up a huge portion of PPC advertisers. If you think about it, it makes perfect sense. You can set your ad type, target the exact area you service, and...
5 Easy Steps to avoid PPC failure
PPC is a great way to increase profits in a company, but it’s like handling a weapon. Used incorrectly, PPC can drain your ad budget with little to show for it. But with a little knowledge, you can eliminate the most...
Chris Hickman
