Any savvy computer user knows to watch out for viruses. But then, sometimes there’s a Trojan in your email? Or a worm in your hard drive? And we need to keep an eye out for bot traffic on our websites and paid ads? OK...
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The Impact of Click Fraud on Businesses in Australia
Big business may get the glitzy press, but it’s small and medium sized enterprises (SME) that drive the world’s economy. 70% of the world’s workers are employed by businesses that have between one and 50 employees. In...
5 Case Studies of Malicious Competitor Click Fraud
Click fraud is the act of clicking on a pay per click advert, such as Google Ads, with no intention of buying or using the product or service. In many cut-throat industries, this nefarious practice is carried out by...
Is It Worth Using Microsoft’s Bing Ads?
The ‘other’ search engine, Bing offers an alternative for those who are either Google-phobic or who want to support the underdog. If you can call Microsoft an underdog… In fact, Bing Ads is now known as Microsoft...