OliFacebook have firmly established themselves not just as the biggest social media network, but also as a formidable way to spread your advertising message. But with some pretty iffy press over the past few years; with a...
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A Short History of Ad Click Bots & PPC Fraud
Ad clicker bots have been a thorn in the side of PPC marketers since the start. These pesky automated troublemakers zap the budget of businesses and have become increasingly sophisticated in recent years. Today, click...
Ilan Missulawin
Using Psychology to Boost CTR & Conversions in PPC Marketing
PPC ads are created to move the sales needle, either through high CTR, which increases the number of possible leads, or outright sales. If the ad isn’t making any of these two things: raising awareness and sales, then...
Trojans, Viruses, Worms & Bots: What’s the Difference?
Any savvy computer user knows to watch out for viruses. But then, sometimes there’s a Trojan in your email? Or a worm in your hard drive? And we need to keep an eye out for bot traffic on our websites and paid ads? OK...
