OliIn search marketing, you’ve probably seen the term invalid traffic around, and dismissed it as an inevitability. Perhaps you’ve even claimed some money back from Google or Bing for invalid clicks on your Adwords...
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What Is ads.txt? And Does It Work?
It was supposed to make it harder for organised click fraud, with websites authorised to host display ads via ads.txt. As one of the main channels for the monetisation of click fraud spoofed websites have always been a...
Do You Need A Voice Search Marketing Strategy For PPC?
Voice searches have been growing in volume (excuse the pun) with the popularity of voice assistants. Siri, Alexa and Google Assistant have all made it as easy to run a voice search as it is to type in your query. And...
PPC Fraud Watch: Ad Stacking
Of the many fraudulent practices you might encounter as a marketer, ad stacking can be hard to spot. Like all of the click fraud practices, it skews your KPIs, loses you money and erodes trust in programmatic marketing...
