Whether it’s buying or researching, consumers and businesses are doing more online than ever before. Running PPC campaigns has become a critical part of business today. Unfortunately though, running successful...
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Click Fraud Trial Unravels
Click Fraud Court Case – Fabio Gasperini. Today, it’s now easier than ever to commit crimes over the internet. It has come to the point where it seems to be spiraling out of control. The list of malicious activity...
5 AdWords Alternatives
Advertisers invest precious time and money into paid search campaigns so it is extremely important to be mindful of the places you advertise. In order to properly protect your investment, picking the right platform to...
7 Click Fraud Tech Terms Every PPC Marketer Should Know
Managing a paid search campaign can feel like an uphill battle. There are so many moving parts, from your bids themselves to the timing of the ads, but you cannot over look the possible threats to your investments such...