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ClickCease » Blog » How To Stop Competitors Clicking AdWords Ads

Need to stop competitors clicking Adwords ads in your campaign?

You’re not alone.

Advertising online and maintaining a digital presence for your business are critical to success in today’s competitive market. From having a good content strategy, to running budget-smart AdWords ads, if you’re not online, you will soon face trouble.


Like with everything, the bigger you are, the bigger the target on your back. Advertising on Google and other search networks is important, but it also comes with its drawbacks – a major one being competitors clicking AdWords ads you run – that if not properly handled, could put you out of business.


Nature of Competitor Fraud

Competitors clicking  AdWords ads don’t come out of nowhere. Jealousy, competition, and fraud have been around since the stone age, and just like they happen offline, they happen online,  too.


It’s like having an ice cream store on the main street of town. You see a new ice cream store that just opened two doors down, and you realize who’s been pulling your advertising posters off the wall outside your store.


Competition is part of human nature. If you’re advertising on Google, it’s no surprise that a huge problem AdWords faces – which is probably affecting you right now – is companies trying to sabotage their competitors by fraudulently clicking on their search ads. So much so, it’s estimated that approximately 5%-10% of campaign clicks are invalid.


Effect of Competitor Clicks on Your Ads

Not only are fraudulent competitor clicks on your AdWords ads frustrating, but they can dry up your ad budget in no time, and possibly even run you out of business.


Competitor clicks are serious. Some companies may have one of their employees click on your ads, while another may hire an entire 100-person click farm in Bangladesh to hit you hard.


With competitor click fraud being such a big problem, you would think AdWords would have you covered.


AdWords’ Response to Competitor Fraud

AdWords’ Ad Traffic Quality Team does have a process in place in the case you’re experiencing “invalid clicks”.


As AdWords puts it: “Each click on an AdWords ad is examined by our system, and Google has sophisticated systems to identify invalid clicks and impressions and remove them from your account data. When Google determines that clicks are invalid, we try to automatically filter them from your reports and payments so that you’re not charged for those clicks. If we find that invalid clicks have escaped automatic detection, you may be eligible to receive a credit for those clicks.”


Due to privacy reasons however, AdWords won’t show you the IP address of people who fraudulently clicked on your ads, which makes it almost impossible to get to the root of the problem.


AdWords’ system is a good start, but many advertisers agree that AdWords’ click fraud protection strategy isn’t good enough. Where the system falls short is that it mainly detects bots, and lets real human click fraudsters slip through.


End Competitors Clicking AdWords Ads for Good!

If you’re smart, you understand that Google’s built-in system is a good base protection strategy. But if you really want to ensure you don’t get slammed by competitor clicks, a click fraud detection software solution is needed.


ClickCease’s all-in-one package is built to monitor and protect your PPC campaigns 24/7 – while you’re awake or sleeping, working or on vacation. See who’s clicking on your ads, their geolocation, and  how many times they clicked. You can even look through the IP’s that clicked on your ads and block specific ones if you’re suspicious of them.


And if you want to stay super safe, you can use ClickCease’s threshold feature to set limits. If someone clicks over the set amount, the ad will be blocked for them. The ClickCease solution automatically protects you from click fraud so you never have to think twice about it.


Still need convincing? Read this case study about the ClickCease solution and how it protected one company’s PPC campaigns!


Ilan Missulawin

Ilan is a co-founder and the CMO of ClickCease since 2015.
When he isn't dreaming about click fraud you can find him writing about it.
Two of his favorite things in life are: Peppa Pig and writing about himself in third person.

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