1.0ClickCease Bloghttps://www.clickcease.com/blogClickcease Editorhttps://www.clickcease.com/blog/author/shachar/rich600338<blockquote class="wp-embedded-content" data-secret="Ski0qTbhIB"><a href="https://www.clickcease.com/blog/what-is-ad-fraud-in-ppc/">What is ad fraud in PPC?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.clickcease.com/blog/what-is-ad-fraud-in-ppc/embed/#?secret=Ski0qTbhIB" width="600" height="338" title="“What is ad fraud in PPC?” — ClickCease Blog" data-secret="Ski0qTbhIB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://www.clickcease.com/blog/wp-content/uploads/2025/11/image-26.png606734In brief Ad fraud in PPC is a paid advertising activity that does not come from genuine customer intent. It can include fake clicks, bot traffic, click farms, competitor clicking, fake conversions, fake leads, or automated systems designed to waste budget, inflate metrics, or manipulate campaign performance. The difficult part is that PPC ad fraud […]