{"version":"1.0","provider_name":"ClickCease Blog","provider_url":"https:\/\/www.clickcease.com\/blog","author_name":"Clickcease Editor","author_url":"https:\/\/www.clickcease.com\/blog\/author\/shachar\/","title":"What does non-human traffic mean for advertisers? | ClickCease Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4rNFvJw4u4\"><a href=\"https:\/\/www.clickcease.com\/blog\/what-does-non-human-traffic-mean-for-advertisers\/\">What does non-human traffic mean for advertisers?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.clickcease.com\/blog\/what-does-non-human-traffic-mean-for-advertisers\/embed\/#?secret=4rNFvJw4u4\" width=\"600\" height=\"338\" title=\"&#8220;What does non-human traffic mean for advertisers?&#8221; &#8212; ClickCease Blog\" data-secret=\"4rNFvJw4u4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2025\/11\/image-22.png","thumbnail_width":809,"thumbnail_height":626,"description":"In brief Non-human traffic means website or ad traffic generated by automated systems instead of real people. In paid advertising, this can include bots, scripts, automated browsers, crawlers, fraud networks, click farms using automation, or systems designed to imitate user activity without real buying intent. For advertisers, the problem is not only that this traffic [&hellip;]"}