{"id":184,"date":"2017-03-02T09:36:20","date_gmt":"2017-03-02T09:36:20","guid":{"rendered":"http:\/\/blog2.clickcease.com\/?p=184"},"modified":"2023-03-26T13:11:08","modified_gmt":"2023-03-26T13:11:08","slug":"everything-need-know-bots","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/everything-need-know-bots\/","title":{"rendered":"Everything You Need To Know About Bots"},"content":{"rendered":"

Bots are one of the main culprits of click fraud. Whether it stems from your competitor or not, they can seriously drain your advertising budget.<\/span><\/p>\n

Commonly referred to as \u201cbots\u201d, \u201cclick bots\u201d, \u201cinternet bot\u201d, \u201cweb robot\u201d or \u201cWWW robot\u201d, are designed to perform automated tasks over the internet.<\/span><\/p>\n

Did you know?<\/span><\/strong><\/p>\n

According to security firm Imperva\u2019s latest report, over half of all web traffic is composed of bots across<\/span> 17 billion <\/a>websites over 100,000 domains. <\/span>Bot traffic<\/a> now dominates human traffic on the internet.<\/span><\/p>\n

Datalicious conducted a study that concluded <\/span>$68 million <\/a>of marketing budgets are wasted on fraudulent site visitors and there was <\/span>$48 million<\/a> of fraudulent ad impressions.<\/span><\/p>\n

But there are both good bots and bad bots, a tale as old as time.<\/span><\/p>\n

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