{"id":196,"date":"2017-04-05T09:52:37","date_gmt":"2017-04-05T09:52:37","guid":{"rendered":"http:\/\/blog2.clickcease.com\/?p=196"},"modified":"2022-06-09T10:00:15","modified_gmt":"2022-06-09T10:00:15","slug":"spring-clean-adwords","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/spring-clean-adwords\/","title":{"rendered":"4 Fresh Tips To Spring Clean Your Google Ads Account"},"content":{"rendered":"\n

With the change in weather, it\u2019s time to clean up your Google Ads account with a little spring cleaning. Whether it\u2019s cleaning up your current campaigns or busting out seasonal ones from hibernation.<\/p>\n\n\n\n

Spring usually means a different sales focus for many businesses, as we move from the cold and dark to a more vibrant outdoors focus. So capitalise on the changing seasons with your own marketing spring clean.<\/p>\n\n\n\n

Here are 4 tips on how to spring clean your search engine advertising campaign(s).<\/p>\n\n\n\n

1. Freshen Up Your Seasonal Strategy<\/h2>\n\n\n\n

Although it may seem like common sense\u2026<\/p>\n\n\n\n

Give your ads themselves a fresh new look for spring. Don\u2019t waste your money advertising things like snow plowing services or winter coats. Even though there are still people searching for these keywords, the volume in the spring and summer months are far less. So reduce or pause winter\/non relevant campaigns to focus your efforts on more seasonal products and services.<\/p>\n\n\n\n

Not only should the products or services that your advertising should be more spring\/summer orientated but the look and feel should be seasonally appropriate with bright colors and summer related words.<\/p>\n\n\n\n

So retire your jingle bells until next holiday season to open the door for new spring deals.<\/p>\n\n\n\n

\"Keep<\/figure>\n\n\n\n

2. Tidy Up Your Account<\/h2>\n\n\n\n

Now that your ads themselves have a fresh new look it\u2019s time to give your account a serious spring cleaning. But you may be thinking to yourself, where do I even start?<\/p>\n\n\n\n

First, go through and delete keywords that haven\u2019t gotten any action such as impressions, clicks, or conversions. Identify and ditch the keywords that are performing well.<\/p>\n\n\n\n

Now take a look and ask yourself if your campaigns that run all year (nonseasonal) are:<\/p>\n\n\n\n