{"id":208,"date":"2017-05-11T10:00:32","date_gmt":"2017-05-11T10:00:32","guid":{"rendered":"http:\/\/blog2.clickcease.com\/?p=208"},"modified":"2022-11-14T14:41:07","modified_gmt":"2022-11-14T14:41:07","slug":"mobile-fraud-nowhere-safe","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/mobile-fraud-nowhere-safe\/","title":{"rendered":"Mobile Fraud – Nowhere is Safe"},"content":{"rendered":"

It is becoming more and more important to protect your pay per click campaigns from mobile fraud.<\/h2>\n

The overlap between mobile fraud and click fraud seems to be growing out of control as mobile becomes more popular.<\/h2>\n

Fraudsters are getting wittier with their malicious activity and expanding to what was thought to be uncharted territory.<\/p>\n

New research revealed that mobile fraud may be more rampant than we originally thought. Tune released a new study that analyzed 24 billion clicks and over 700 ad networks that indicated just that.<\/p>\n

Some critics believe fighting click fraud is a waste of time and is an uphill battle that cannot be won.<\/p>\n

But in order to do something about the problem, it\u2019s important to take a step back and assess the current situation.<\/p>\n

Mobile & Click Fraud – An Endless Love Story<\/h2>\n

It\u2019s a common misconception that click fraud can only happen on the desktop but in reality, mobile ads are just as vulnerable.<\/p>\n

According to the IAB, click fraud \u201chas never been a bigger threat to the industry\u201d.<\/p>\n

The IAB (Interactive Advertising Bureau<\/a>) are the head honchos when it comes to all things advertising.<\/p>\n

Now 50% of all traffic is now coming from bots. Fraudsters are now able to randomize device IDs and IPs, the climate is quickly changing and becoming a hotbed for click fraud.<\/p>\n

<\/div>\n

While according to\u00a0TechBeacon<\/a>, \u201c Mobile, initially thought to be a safe zone for advertisers, is now rapidly approaching online ad fraud levels through a variety of nefarious tactics.\u201d<\/p>\n

Mobile fraud can really drain your advertising budget and hurt your ROI so it\u2019s now more important than ever to protect your campaigns.<\/p>\n

Latest Research Says\u2026<\/h2>\n

According to a new research study conducted by\u00a0Tune<\/a>\u00a0that estimated ad fraud between $7.2 billion and $16.4 billion.<\/p>\n

The study analyzed 24 billion clicks over 700 ad networks.<\/p>\n

The evidence exhibited several networks that consisted of nothing but invalid clicks while more than 40 networks consisted of 50% fraud.<\/p>\n

It\u2019s clear the mobile click fraud problem is extremely widespread.<\/p>\n

John Koetsier, a mobile economist at Tune stated \u201c\u201cFraudsters capitalize on complexity and use the cracks in the system to inject their poison,\u201d \u2026 \u201cTo fix fraud, marketers need tools that surface all the layers and show them exactly where their ads touch real, live, breathing people.”<\/p>\n

What Can Be Done?<\/h2>\n

Here are some measures that can be taken to protect your campaigns from mobile click fraud.<\/p>\n

Monitor Clicks<\/h3>\n

You can check each and every click manually by utilizing the\u00a0DIY<\/a> approach that includes checking time stamps, IPs, devices to see if there is malicious activity going on.<\/p>\n

Red Flags May Include:<\/p>\n