{"id":212,"date":"2021-05-13T10:09:00","date_gmt":"2021-05-13T10:09:00","guid":{"rendered":"http:\/\/blog2.clickcease.com\/?p=212"},"modified":"2023-01-25T14:43:04","modified_gmt":"2023-01-25T14:43:04","slug":"4-tips-optimize-ppc-campaign-summer","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/4-tips-optimize-ppc-campaign-summer\/","title":{"rendered":"4 Tips to Optimize Your PPC Ad Campaigns for Summer"},"content":{"rendered":"\n

Summer is right around the corner and it\u2019s time to get your pay per click campaigns and Google Ads account into tip top shape. For many businesses summer is a key season for sales and a major digital marketing opportunity.<\/p>\n\n\n\n

So, in these upcoming summer months, your business will need to put it’s best foot forward so your advertising budget won\u2019t melt in the hot summer sun. What this means is that you’ll need to make sure your campaigns are fully optimized and ready to maximise your ROI.<\/p>\n\n\n\n

So, these are our best tips and tricks to help you plan your summer ad campaigns. <\/p>\n\n\n\n

1. Go Mobile!<\/h2>\n\n\n\n

More than ever (and especially in the summer) it’s all about mobile advertising.<\/p>\n\n\n\n

Think about it, it\u2019s summer, the weather is amazing so naturally you\u2019re spending more time outside. When you\u2019re outside and enjoying the hot summer sun you\u2019re using your mobile device more for your daily searches instead of your desktop.<\/p>\n\n\n\n

So this means that the mobile aspect of your summer ad campaigns needs some summer lovin\u2019.<\/p>\n\n\n\n

But how?<\/p>\n\n\n\n

To handle this rise in summer traffic increase your mobile specific bids by 25%.<\/p>\n\n\n\n

Test this strategy out for a couple weeks in order to get some real data to decide whether it\u2019s working or not. If mobile traffic\/conversions are up then you’ll know it\u2019s a hit.<\/p>\n\n\n

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\"searching<\/figure><\/div>\n\n\n

2. Timing Is Everything<\/h2>\n\n\n\n

Like everything in life, it\u2019s all about timing. The timing of your ad<\/a>s is no different in order to optimize your PPC campaign for summer.<\/p>\n\n\n\n

One of the best parts of summer are the longer days and this should be reflected in your ad scheduling. Since the days are longer and the nights are shorter, we recommend adding two hours to the beginning and end of your ad schedule.<\/p>\n\n\n\n

This way you can now compensate for the longer days and not lose out on potential business.<\/p>\n\n\n\n

But do proceed with caution… don\u2019t burn in the summer heat.<\/p>\n\n\n\n

Like with mobile, keep an eye on the analytics to make sure this adjustment is indeed effective.<\/p>\n\n\n

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\"timing<\/figure><\/div>\n\n\n

3. Freshen Up Your Campaigns<\/h2>\n\n\n\n

Not only does your wardrobe need a new summer look but so do your PPC campaigns.<\/p>\n\n\n\n

Time to put the Mother\u2019s Day ads on the back burner and focus on more summer related products such as BBQ equipment, sunglasses, sunscreen, and the list goes on.<\/p>\n\n\n\n

Especially for summer related products or services, this is your time to shine.<\/p>\n\n\n\n

Even if your product or service isn\u2019t directly summer related doesn\u2019t mean you can\u2019t give your ad copy a fresh<\/a> new look. Add bright summer colors to your ads themselves and using words like \u201csummer discount\u201d or \u201cstay cool for summer\u201d to give them that fresh summer look and feel.<\/p>\n\n\n

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4. Keep Out The Fraudsters<\/h2>\n\n\n\n

Just because it\u2019s summer doesn\u2019t mean the fraudsters are too busy tanning by the pool to click on your ads.<\/p>\n\n\n\n

What exactly do we mean by fraudsters?<\/p>\n\n\n\n