{"id":2696,"date":"2018-06-28T11:35:37","date_gmt":"2018-06-28T11:35:37","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=2696"},"modified":"2023-05-24T10:42:18","modified_gmt":"2023-05-24T10:42:18","slug":"click-fraud-detection-algorithm","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/click-fraud-detection-algorithm\/","title":{"rendered":"How Does A Click Fraud Detection Algorithm Work?"},"content":{"rendered":"

First, what happens when there is no click fraud detection algorithm protecting your Google Ads campaigns?<\/b><\/h2>\n

Click fraud is a major problem that costs advertisers up to 20% of their ad spend. Not only is it a big and frustrating problem, but it\u2019s increasing as the world becomes more digital.\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n

Click fraud can be carried out automatically or manually:<\/span><\/p>\n

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    1. Automatic click fraud – The automated route is carried out using bots. These bots are programmed to click ads over and over again. How do you detect click fraud being carried out by a bot? One red flag, for example, is a user that uses a very similar IP address over and over again and has zero engagement with the ad\u2019s website. Another good way to detect if you\u2019re getting hit by automated click fraud is if the cursor movement of the mouse to the button on the ad is a straight line \u2013 a perfect line isn\u2019t human.\u00a0 \u00a0<\/span><\/li>\n
    2. Manual click fraud – Much more simple to execute. It is carried out by humans, either individuals or masses of people working in click farms and whose jobs are to sit and click on ads all day. A good way to detect manual click fraud is if you\u2019re getting more clicks than your normal amount and if the geolocation is unusual or irrelevant to your ads.\u00a0 \u00a0\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      You can calculate for yourself what 20% of spam clicks may cost your Google Ads campaigns. Just imagine competitors, bots, and other non-customers fraudulently clicking on your ads. Once fraudsters realize they can get away with fraudulently clicking your ads, you\u2019ll quickly be left with a drained budget and zero real customers or leads.\u00a0\u00a0<\/span><\/p>\n

      Without a click fraud detection algorithm protecting your ads 24\/7 and working on your side to fend off the fake clicks, you\u2019re completely vulnerable.\u00a0\u00a0<\/span><\/p>\n

      This video shows what type of click fraud is detected by an algorithm:<\/p>\n