{"id":2845,"date":"2018-10-08T09:18:46","date_gmt":"2018-10-08T09:18:46","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=2845"},"modified":"2022-06-13T14:54:27","modified_gmt":"2022-06-13T14:54:27","slug":"call-ads-fraud","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/call-ads-fraud\/","title":{"rendered":"Google Starts Helping With Call Ads Fraud"},"content":{"rendered":"

Today we are cheering a shift in Google Ads security measures – Call Ads Fraud Inspections.\u00a0<\/strong><\/h2>\n

The change they are introducing pertains to call only ads, specifically to call ads fraud. Anyone that uses this ad format knows that a high percentage of the calls that come in from these ads is either fake or just useless.<\/p>\n

What have they introduced?<\/h3>\n

Plain and simple: Google Ads will start giving back some money to advertisers based on scammy phone calls through the call only ads and extensions.<\/p>\n

How will they know these are scammers?<\/h3>\n

An email we received here at ClickCease yesterday reads: “In order to evaluate and improve call quality…we will begin recording a limited sample of your calls from call ads in the United States<\/strong>“.<\/p>\n

How will Google manage to listen in on Billions of calls a day? We can only assume some form of artificial intelligence or some qualification rules such as: If call duration is smaller than 2 seconds then call had no business intention. How they intend on doing this we don’t know but we are just so glad that they are taking a step in the direction of helping these advertisers. Call ads are somewhat of a click fraud no man’s land.\u00a0 Since the fraudulent party does not reach the advertisers’ website, it is impossible to collect data about the person. There are ways to help these advertisers and here at ClickCease we do this, but it is not as straightforward as the regular search ads.<\/p>\n

We have many questions for this brave move:<\/p>\n