{"id":2902,"date":"2018-12-09T22:31:48","date_gmt":"2018-12-09T22:31:48","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=2902"},"modified":"2022-11-07T15:56:14","modified_gmt":"2022-11-07T15:56:14","slug":"4-major-tips-to-help-boost-your-ppc-campaign","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/","title":{"rendered":"4 Major Tips to Help Boost Your PPC Campaign"},"content":{"rendered":"\n<p>Getting your PPC ad campaigns up and running is easy, but getting the best out of them is something else. In this post we&#8217;ll look at 4 PPC tips that will make a big difference to your marketing efforts.  <\/p>\n\n\n<p class=\"p2\"><span class=\"s1\">But first, did you know that visitors from paid search or display ads are more likely to buy from your site than organic site visitors? <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">And, did you know that sponsored results makes up a larger percentage (about 65%) for keywords with high commercial intent? Did you also know that half of your audience doesn&#8217;t even differentiate a paid result from an organic result? <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">By considering these amazing facts, it may be worrying for you if your PPC campaign is ineffective and not boosting sales. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Research by Cheq in 2020 found that click fraud accounts for around <a href=\"https:\/\/www.cheq.ai\/adfraudcost\">$35 billion in lost marketing revenue<\/a>. And when you consider that 90% of all PPC ad campaigns receive invalid traffic (aka click fraud), with an average of 14% fake clicks, you can understand the scale of the problem. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In fact, in some campaigns those paid search or display ads are seeing <a href=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-2020.pdf\">up to 60% fake clicks<\/a>!<br \/><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">As click fraud impacts most Google Ads campaigns, there are steps that we here at ClickCease suggest that every marketer takes. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">It is recommended that you;<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Set up manual IP exclusions<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Run re-marketing campaigns<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Make adjustments to your targeting<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Utilize techniques like CAPTCHA security to eliminate bots<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Make use of click fraud detection and prevention tool such as ClickCease to combat fraud and bots<\/span><\/li>\n<\/ul>\n<p>Of course the easiest way to block fake clicks is using a tool such as ClickCease, which usually makes its subscription price back in a day or two with blocked fraud<span class=\"s1\">.<\/span><\/p>\n<p>If you&#8217;re not too worried about click fraud at the moment, there are plenty of other techniques you can use to improve the results on your PPC ads.<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Make use of new keywords<\/b><\/span><\/h2>\n<div id=\"attachment_2830\" style=\"width: 412px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-2830\" decoding=\"async\" class=\"wp-image-2830\" src=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords-300x200.jpg\" alt=\"Tips to Help Boost Your PPC \" width=\"402\" height=\"268\" srcset=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords-300x200.jpg 300w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords-768x511.jpg 768w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords-370x246.jpg 370w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords-270x180.jpg 270w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords-740x493.jpg 740w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/09\/keywords.jpg 960w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><p id=\"caption-attachment-2830\" class=\"wp-caption-text\">Tips to Help Boost Your PPC<\/p><\/div>\n<p class=\"p2\"><span class=\"s1\">Broad match keywords are very effective. You may find it difficult to understand their usefulness<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For instance, those results are indicated for \u201cwebsite builder software.\u201d The second add stands out. \u201cBuilder software\u201d has probably been set up to broad match and there is a clear indication of how broad it can get. This means bearing in mind that it shows up for \u201cwebsite builder software.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">That is a quite simple example of mistakes in using PPC keywords. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The following are tips to be considered to make PPC keywords more effective; <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Understand Your Match Types<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Aside from the broad match, there are two other types of match. These are: <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>Phrase match:<\/strong> This displays an ad for people who have input the exact phrase or something very close to it. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>Exact match:<\/strong> This displays an ad for those using the exact keyword. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Set up these match types properly to make it easier for people to find your ads and site. <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Narrow your Keyword Focus<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">The keywords are very important. Some keywords may get clicks without any real results. Other keywords may even be unattractive to people. The truth is that, the more specific you get, the lower your volume and impressions but they produce more effective results. <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Use Negative Keywords<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Negative keywords can be a boost to your PPC campaign. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Let\u2019s look at this example, if you make use of \u201cwebsite builder software\u201d as your keyword, you would most likely not want it to be displayed to those searching for \u201cfree website builder software.\u201d However, adding \u201cfree\u201d to your list of negative keywords will make that possible.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Make adjustments to your Ad Copy<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Great PPC copy is important for lead generation and conversions. Since our goal is lead generation which mostly happens on the landing page, adjusting your ad copy may seem like lots of work. However, if people are not clicking on your ad, they can\u2019t be converted into leads. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Perry Marshall, author of \u201cThe Ultimate Guide to AdWords\u201d, recommends that ad copy should highlight benefits because consumers want to solve problems, and not buy a product or service.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Every ad copy should have three basic components. These include: <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Features <\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Benefits.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Call to action (CTA).<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">It is advisable not to mistake the first two components for a sales pitch. A feature explains your service while a benefit states what your customers can get from your product or service. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For instance, the water resistance of a phone is considered a feature.<span class=\"Apple-converted-space\">\u00a0 <\/span>The benefits of the phone allow the clients to make use of their phones freely in wet conditions. Simple.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Traditional CTA&#8217;s like &#8216;BUY NOW&#8217; or &#8216;GET YOURS TODAY&#8217; are played out and usually ineffective &#8211; although there is no harm in using these for your buy button. To get those clicks, use emotionally engaging call to actions such as:<br \/><\/span><\/p>\n<p><em><strong>Start saving money today<\/strong><\/em><\/p>\n<p class=\"p2\"><em><strong>Begin your body goal journey<\/strong><\/em><\/p>\n<p><em><strong>See how much you could save with a FREE trial<\/strong><\/em><\/p>\n<p>You&#8217;ll see that these usually relate to an emotional response. Who doesn&#8217;t want to save money? We all need to make a start to hit our goals&#8230;. And, words like FREE are always great for engagement.\u00a0<\/p>\n<p class=\"p2\"><span class=\"s1\">On a final note, don&#8217;t forget to test the ad copy on Google Ad Variations. Below is a list of different resources to help your create a better PPC ad copy. <\/span><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.clickcease.com\/blog\/how-to-write-great-ad-copy-for-ppc\/\"><span class=\"s1\">PPC Ad copy tips<\/span><\/a><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.clickcease.com\/blog\/using-psychology-to-boost-ctr-conversions-in-ppc-marketing\/\"><span class=\"s1\">Psychological Tips to Write PPC Ads That Pack a Punch<\/span><\/a><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.searchenginejournal.com\/motivation-ppc-ad-copy\/198183\/\"><span class=\"s1\">Exploit These 3 Powerful Motivators for Better PPC Ad Copy<\/span><\/a><\/p>\n<p class=\"p2\"><span class=\"s1\">Considering the limitation of Google Ads characters, the changes may not seem obvious but they will most likely turn out very effective.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Pay more attention to your landing page<\/b><\/span><\/h2>\n<div style=\"width: 424px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/images.chesscomfiles.com\/uploads\/v1\/article\/21190.ad8a1d7a.630x354o.b50c4fa1cbe2@2x.jpeg\"><img decoding=\"async\" src=\"https:\/\/images.chesscomfiles.com\/uploads\/v1\/article\/21190.ad8a1d7a.630x354o.b50c4fa1cbe2@2x.jpeg\" alt=\"Tips to Help Boost Your PPC \" width=\"414\" height=\"232\" \/><\/a><p class=\"wp-caption-text\">Tips to Help Boost Your PPC<\/p><\/div>\n<p><span class=\"s1\">When someone clicks your PPC ad link, they should be directed to a relevant, functional and understandable landing page. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Dedicated landing pages are best because their goal is simply to convert the visitor. A bad landing page can quickly scare off your customers. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Keep your landing page simple, with punchy text and images. Avoid anything that might distract, or could take too long to load. For example, large images, autoplay videos with sound or big blocks of text.<br \/><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">It is also not uncommon to see marketer try to trick people into signing up with phony headlines.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For instance, you may come across an ad which indicates free software. Upon clicking you will be taken to a page which demands a fee to make use of the \u201cfree\u201d software\u201d or you are sent to a completely different landing page for another product. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Make adjustments to the design, headlines and optimize your landing page. You can carry out tests to pick the best combination. These may be what you need for lead generation.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>End your campaign<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"https:\/\/i2.wp.com\/moroccanoilbeautifulbusiness.com\/wp-content\/uploads\/2017\/08\/Feature.jpg?w=1080\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/i2.wp.com\/moroccanoilbeautifulbusiness.com\/wp-content\/uploads\/2017\/08\/Feature.jpg?w=1080\" alt=\"PPC TIPS\" width=\"401\" height=\"267\" \/><\/a><\/b><\/span><span class=\"s1\">Different reasons may make you end your campaign. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Terrible ROI:<\/strong> Despite putting a lot of effort, your ROI may be poor. No one wants to spend a lot of money and earn very little. It may be an extreme but needed decision. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>Lack of funds:<\/strong> It is not uncommon to run out of funds for the PPC campaign. If this happens, end it. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>Seasonality:<\/strong> Some ads work best at certain times of year. Why advertise beachwear and BBQ equipment at Christmas? And why promote ski vacations in the middle of summer?<br \/><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Paid search depends on those keywords being activated, so you only pay per click. But for display ads, you might be paying out for impressions when you don&#8217;t need to. Do a regular audit of your ads, monitoring those which are working and keeping an eye on the ad spend. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">If you have done your best to optimize your PPC campaign and it is still not generating enough leads, it may be time to close the campaign.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Conclusion<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Even if your ad campaign isn&#8217;t delivering, there are things you can do to save it. All you have to do is take the right steps and keep testing. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Asides from the test discussed above, you can test other types of elements such as negative keywords, long-tail keywords, or bid amounts.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The best thing that could happen to you is getting a very effective PPC campaign which is converting leads. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">However, PPC advertising should just be one out of your different lead generation strategies. It should be a part of an integrated, cross-channel marketing strategy.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting your PPC ad campaigns up and running is easy, but getting the best out of them is something else. In this post we&#8217;ll look at 4 PPC tips that will make a big difference to your marketing efforts. But first, did you know that visitors from paid search or display ads are more likely [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5,3,11],"tags":[21,30,19,52,57],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Major Tips to Help Boost Your PPC Campaign | ClickCease Blog<\/title>\n<meta name=\"description\" content=\"Getting your PPC ad campaigns up and running is easy, but getting the best out of them is something else. 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In this post we&#039;ll look at 4 PPC tips that will make a big difference to your marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"ClickCease Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClickCease-484865984976254\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-09T22:31:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T15:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2018\/12\/tip_jar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ilan Missulawin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clickcease\" \/>\n<meta name=\"twitter:site\" content=\"@clickcease\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilan Missulawin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/\"},\"author\":{\"name\":\"Ilan Missulawin\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/#\/schema\/person\/6647e32cbd954072ddaf6fd799a3fcaf\"},\"headline\":\"4 Major Tips to Help Boost Your PPC Campaign\",\"datePublished\":\"2018-12-09T22:31:48+00:00\",\"dateModified\":\"2022-11-07T15:56:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/\"},\"wordCount\":1401,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#organization\"},\"keywords\":[\"adwords click fraud\",\"click fraud\",\"Google Ads\",\"PPC TIPS\",\"SEO\"],\"articleSection\":[\"Click Fraud\",\"Google Ads\",\"PPC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/\",\"url\":\"https:\/\/www.clickcease.com\/blog\/4-major-tips-to-help-boost-your-ppc-campaign\/\",\"name\":\"4 Major Tips to Help Boost Your PPC Campaign | ClickCease Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#website\"},\"datePublished\":\"2018-12-09T22:31:48+00:00\",\"dateModified\":\"2022-11-07T15:56:14+00:00\",\"description\":\"Getting your PPC ad campaigns up and running is easy, but getting the best out of them is something else. 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