- \n
- Shows you who is dominating top positions on your chosen keywords<\/li>\n\n\n\n
- Creative – See what their ads look like.<\/li>\n\n\n\n
- Notify you of new competitors.<\/li>\n\n\n\n
- Detailed ad ranking.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
![\"AdSpy:](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2019\/01\/spy_ads_giffy.gif\")
Tracking competitor actions the easy way<\/figcaption><\/figure><\/div>\n\n\n
\n\n\n\nBusiness is war. In war you have an enemy; in business, there\u2019s always<\/strong> a competitor. (If there isn\u2019t, there probably isn\u2019t a market).<\/p>\n\n\n\n
Here\u2019s what Sun Tzu, the famous 13th century Chinese military strategist had to say about one of the best ways to get the upper hand on your enemy:
<\/p>\n\n\n\n\n
Thus, what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge<\/strong>…
Knowledge of the enemy’s dispositions<\/strong> can only be obtained from other men.<\/p>\n\n\n\n<\/p>\nSun Tzu – Art of War<\/cite><\/blockquote>\n\n\n\n
No, we\u2019re not encouraging you to kidnap your competitors employees or hack into their computers (though that would give you pretty dope intel\u2026). And unless you\u2019re Tom Cruise and have a team of precogs at your disposal, you can\u2019t tell the future (but if you do, we\u2019d like to use your service…oh, you probably already knew that).
<\/p>\n\n\n\n\n
Know your enemy and know yourself and you can fight a hundred battles without disaster. <\/p>\n\n\n\n
<\/p>\n Sun Tzu, Art of War <\/cite><\/blockquote>\n\n\n\n
Alright, enough Sun Tzu. He doesn\u2019t even know what Google is.<\/p>\n\n\n\n
So there\u2019s no question that having some knowledge about what your competitor is doing is valuable for your business. There are tons of useful pieces of intel you can gather from tracking competitors across their Google ads, changes their website, tweets, Facebook posts, Instagram pictures, etc. On the other hand, it probably isn\u2019t very healthy to obsess over what your competitors are doing either. Your time is limited and tracking competitors when trying to grow your business may not have the best ROI. There\u2019s a better way to do it though, both
in terms<\/g> of effectiveness and time: competitor tracking software.
<\/p>\n\n\n\nWhy competitor tracking is important (vs tracking social and updates).<\/strong><\/h2>\n\n\n\n
One of the reasons why tracking your competitors ads is more important than just tracking their updates and social profiles is that companies will usually only advertise things that they are serious about. For example, if your competitor is seriously testing out a new feature (and especially if PPC is one of their primary acquisition methods), they may test it out by running ads. You could search for your competitor or for a search term every day, but you have better uses for your time. All you have to do is enter keywords into a competitor tracking tool and it will keep you up to date automatically.<\/p>\n\n\n\n
Or maybe you want to know where your ads rank compared to your competitors ads. If your competitor starts paying more for ads and ranking higher, wouldn\u2019t you want to know? A competitor tracking tool can alert you about this kind of activity too.<\/p>\n\n\n\n
Perhaps a new competitor started advertising on one of the keywords you usually dominate. Again, you should know about this. But unless you perform a search with this search term\/keyword every once in a while or even every day, you could miss a new advertiser. This is obviously a job for software that can monitor your keywords 24\/7. <\/p>\n\n\n\n
Since competitor clicks are one of the leading causes of click fraud, we understand that the most ruthless war between competitors can be in the paid ads arena. <\/p>\n\n\n\n
We created a competitor tracking tool within ClickCease. It\u2019s called: AdSpy.<\/strong><\/h2>\n\n\n\n
You can use it to do all of the following things:<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/SwDzpmrbTgIK1k97wCzwFKQ6PpZx5ZXSGjES2HVz7K0AB8JuZIdH4ZZ0OiQBrpFoW5tM3sLdwPOu-GLo60lAuXZe9TFCrVxkFs2-vRYILvnx5fokh2-hmquzpDj5S2o0QfyDPPY\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/Pn7JBM-K9XcBsIIwcQkQYK3Dcw9TBwdVEZJ4AEDN6ku24YZKroLEqg9-TULxh1MF4pzVhP9n23hMJLrEAmcabam2HRQ-6kGjGH6SSwQEVQwYFtzA0h8V8Sy6sGeNbn0adtov4Kw\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/UCKOM5NgkuwVEy9bFHgE5azgG7UEvb-CW0M8cs8HaTDSafXqCFkjqjhOALZAOaXdgp0swYa1L61DeKYY9klypC-7N7zsjtmZAyhBWjlfCeFiZDCb_Yfhh3OcIdFZUKWdEpObraA\")
<\/figure>\n\n\n\n