Modern marketing relies less on advertising and more on using digital marketing strategies. But hang on, isn\u2019t that the same thing? Actually, inbound marketing has a few key differences with traditional advertising. <\/p>\n\n\n\n
These days, if you\u2019re running a business or starting out building a brand, you probably default to inbound marketing strategies as standard. Social media, for starters, is one of the most common inbound marketing tactics. Although there is a time and place for using old school advertising approaches, modern marketers will likely prefer the trackability of inbound digital marketing solutions.<\/p>\n\n\n\n
OK. First things first, what exactly is inbound marketing?<\/p>\n\n\n\n
With inbound marketing strategies, you\u2019re giving your audience either useful information, to help them make their own decision, or an engaging experience to entice, intrigue or interest them.<\/p>\n\n\n\n
It\u2019s less about telling them what is so great about you or your business, and more about being informative and visible. You\u2019ll see it in sharp contrast to advertising of yesteryear, where a catchy jingle, some attractive models (or a famous face) and cleverly worded sales pitch could see your product flying off the shelves. <\/p>\n\n\n\n
At the risk of making our readers take up smoking, these vintage ads for a well known cigarette brand really highlight the gulf between old school advertising and modern inbound marketing. <\/p>\n\n\n\n
Disclaimer: Smoking is bad, m\u2019kay<\/strong>\ud83d\udead<\/p>\n\n\n\n