{"id":4087,"date":"2020-01-21T09:50:00","date_gmt":"2020-01-21T09:50:00","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=4087"},"modified":"2023-03-15T15:17:53","modified_gmt":"2023-03-15T15:17:53","slug":"how-to-write-great-ad-copy-for-ppc","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/how-to-write-great-ad-copy-for-ppc\/","title":{"rendered":"How to Write Great Copy for PPC Ads"},"content":{"rendered":"\n

There are various skills and art forms needed to craft a successful PPC text ad campaign. One of those is writing good ad copy. But anyone can do that, right? It\u2019s just a simple case of putting your message across in that small box that Google (or Bing, etc) give you. Easy\u2026<\/p>\n\n\n\n

Well, hold on because there is more to writing successful Google text ad copy than meets the eye. <\/p>\n\n\n\n

As every business is different, there is no simple template that you can pick up and plunk on your text ads campaign. And what works for one industry may not work for another. <\/p>\n\n\n\n

But if you\u2019re looking at ways to structure an effective PPC ad<\/a>, there are some ground rules you can follow to write converting copy for Google Ads.<\/p>\n\n\n\n

To make one thing clear: In this article we are talking about writing copy for text ads in search engine results, such as Google or Bing<\/a>. Writing ad copy for Facebook is a whole other ball game (although there are some similarities). <\/p>\n\n\n\n

You can check our Facebook Ad copy tips here.<\/strong><\/em><\/a><\/p>\n\n\n\n

It\u2019s not about YOU, it\u2019s about THEM<\/h2>\n\n\n\n

We\u2019ve all been there, listening to some sales guy\u2019s pitch that has just gone on and on about how great the product is. <\/p>\n\n\n\n

But the question still remains; What\u2019s in it for me? <\/p>\n\n\n\n

Who cares if this vacuum cleaner won awards, or if it has one of the longest retractable cord on the market.<\/p>\n\n\n\n

Getting your case across with effective ad copy means giving your target audience something to relate to. <\/p>\n\n\n\n

This often comes down to some of the power words<\/em> which are effective with sales and speak to our baser instincts.<\/p>\n\n\n\n