What does PPC management software cover?<\/h2>\n\n\n\n
You\u2019ll probably already know how much planning and analysis are involved in PPC ad management. It might be switching up your bids, adjusting under-performing keywords, fixing your quality score, or compiling reports on performance. <\/p>\n\n\n\n
The PPC management software options on this list tackle a fairly comprehensive spread of issues that you might run into, with some of them being quite broad in their coverage. <\/p>\n\n\n\n
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- Optimisation suggestions<\/li>\n\n\n\n
- In-depth data insights and analysis<\/li>\n\n\n\n
- Quality score tracking<\/li>\n\n\n\n
- SEO and SERP rank tracking<\/li>\n\n\n\n
- Workflow management<\/li>\n\n\n\n
- Competitor analysis<\/li>\n\n\n\n
- Click tracking and ad fraud prevention<\/li>\n<\/ul>\n\n\n\n
That\u2019s a lot of stuff to take into consideration for any given PPC campaign. But, you\u2019re reading this so you\u2019re obviously trying to work out which of these challenges can be solved in a cost-effective way…<\/p>\n\n\n\n
Enough rambling. You\u2019ve come here to find out which is the best PPC software tools, so let\u2019s get to it.<\/p>\n\n\n\n
The best PPC management software<\/h2>\n\n\n\n
1. Opteo<\/a><\/h3>\n\n\n\n
\n\n![\"Opteo\"](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2021\/05\/Opteo-Logo.png\")
<\/figure>\n<\/div>\n\n\n\n\nPrices: From US$97 per month<\/strong><\/p>\n\n\n\n
Free trial available? Yes, 1 month!<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
Opteo is built specifically for Google Adwords, and is designed to handle the fiddly tasks that eat up the majority of a marketers time. By monitoring your ads, it makes improvement suggestions and can handle optimising multiple campaigns making it essential for digital ad agencies.<\/p>\n\n\n\n
For business users, Opteo is like having a PPC expert working in your office (although you don\u2019t have to take it on team building weekends and it doesn\u2019t doesn\u2019t need heroic amounts of quality coffee to keep going). <\/p>\n\n\n\n
Using machine learning to optimise your PPC campaigns, Opteo takes the guesswork out of things such as managing your budget, adjusting bidding strategies, keyword opportunities and analysis and insight. <\/p>\n\n\n\n
As we’ll see, there are other more comprehensive PPC software options but they’re substantially more expensive. But if you’re looking for a PPC tool that will boost your Google Adwords results without breaking the bank, Opteo is a solid choice.<\/p>\n\n\n\n
2. Google Analytics<\/a><\/h3>\n\n\n\n
\n\n![\"Google](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2021\/05\/google-analytics-logo.png\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: Free<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
Of course Google make one of the best PPC tools for managing your campaigns. After all, the more success you have with your PPC, the more money you\u2019re likely to spend. So what makes Google Analytics such a valuable PPC management software package?<\/p>\n\n\n\n
Simply, it offers an incredibly in-depth look at your site visitors, allowing you to understand where your traffic is coming from, and their behaviours during their visit. View things like bounce rates or the most viewed pages, location of visitors and even things like their demographics\/interests.<\/p>\n\n\n\n
If you want to understand how your site is performing, what is attracting visitors and what isn\u2019t working, you\u2019ll probably use Analytics. <\/p>\n\n\n\n
And best of all, it’s totally free as part of Google’s PPC management tools…<\/p>\n\n\n\n
3. Optmyzr<\/a><\/h3>\n\n\n\n
\n\n![\"OPTYMYZR\"](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/02\/5ce499abb7568a97f22a3562_optmyzr_logo_grey.png\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: From $249 per month for up to 25 ad accounts<\/strong><\/p>\n\n\n\n
Free trial? Yes – 14 days<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
Offering comprehensive management of your PPC campaigns on multiple platforms, Optmyzr is excellent tool for digital marketers. There are few of these sorts of packages on the market, so why would you choose Optmyzr over the others?<\/p>\n\n\n\n
Firstly, it’s created by a team of ex-Google employees, so you’re getting that little bit of insider knowhow. And with a full featured suite of PPC management tools, Optmyzr can fine tune your ads and give you insight to really max your ROAS. It also works on all the major PPC platforms including Google Ads, Microsoft Ads, Amazon and Facebook Ads, making it a pretty crucial addition to any digital marketing agency.<\/p>\n\n\n\n
However, one black mark against Optmyzr, compared to some competitors anyway, is the price. <\/p>\n\n\n\n
With Optmyzr starting at $224 per month, it\u2019s definitely more expensive than similar PPC management packages. Although it is undoubtedly one of the best PPC tools, it\u2019s not aimed at SME\u2019s in particular, but marketing agencies looking for a suite to handle their PPC ads across multiple campaigns and platforms.<\/p>\n\n\n\n
There are essential features such as automated A\/B testing for ads, which helps you manage a stack of campaigns and extract the best performing. There is also a historical quality score tracker, which is a unique feature that can be very useful.<\/p>\n\n\n\n
The platform uses machine learning to optimise it\u2019s recommendations and improve suggestions for your campaigns. There are also regular updates and new features rolled out, plus the all important analysis and insights. <\/p>\n\n\n\n
With Optmyzr you can also automate setting up multiple campaigns, doing your keyword research and fix issues with your campaigns with one click. If you\u2019re an enterprise level PPC marketer, you\u2019re probably wondering about getting Optmyzr or Adzooma. Between the two, there isn’t much difference. It might come down to the volume of clients you’re handling, with Optmyzr better suited to larger portfolios, with 25 accounts for starters.<\/p>\n\n\n\n
4. Report Garden<\/a><\/h3>\n\n\n\n
\n\n![\"REPORTGARDEN\"](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/02\/ReportGarden-Logo.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: From $250 per month (10 clients, unlimited reports)<\/strong><\/p>\n\n\n\n
Free trial: Yes – 7 days<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
As any digital marketer worth their salt knows, insight and analysis is one of the most invaluable factors when running a PPC campaign. Report Garden is one of the most fully featured PPC tools, offering plenty of options for different data and displays.<\/p>\n\n\n\n
With an easy to use UI, you can create reports for your clients or for your own consumption, with nice visual features such as charts and graphs. It\u2019s also quite simple to set up an ongoing automated report to whomever needs to see it, so that the person paying for that PPC campaign can see at a glance what is going on.<\/p>\n\n\n\n
When managing multiple PPC campaigns across multiple platforms, Report Garden can aggregate all of this data into one platform, minimising your chances for headaches. <\/p>\n\n\n\n
Get insights from Google Analytics, Facebook Insight, Mailchimp, Taboola, and Twitter or Linkedin Ads (among others) and see how effective your campaigns are at a glance. Report Garden also allows you to display your data as either a presentation (such as PowerPoint), or convert the information to a PDF or other easily shareable files.<\/p>\n\n\n\n
If cutting the time it takes to put together a report is something you\u2019d happily pay money for, then Report Garden is definitely going to be one of the best PPC tools for you…<\/p>\n\n\n\n
5. SEM Rush<\/a><\/h3>\n\n\n\n
\n\n![\"SEMRUSH\"](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/02\/SEMrush-logo-1024x577.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: From $99.95 per month, for one user and up to 500 keywords to track<\/strong><\/p>\n\n\n\n
Free trial: Yes, 7 days<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
One of the most fully featured digital marketing software<\/a> tools, SEM Rush is a top choice for both PPC and SEO managers, with a ton of research analysis options. When it comes to things like keyword research or content ideas, it\u2019s a solid tool that justifies it\u2019s price tag. <\/p>\n\n\n\n
As a competitor research tool, SEM Rush is a very solid option. Analyse your website content, research and find keywords, check on your competitors traffic and keyword bidding and understand how to build more traffic (both paid and organic).<\/p>\n\n\n\n
As if that isn’t enough, SEM Rush offers a pretty nice PPC Advertising Toolkit, which is quite full featured. Offering pretty in depth market analysis, a funky keyword finding tool and some best in class keyword tracking, you can’t accuse SEM Rush of not providing value for money.<\/p>\n\n\n\n
In fact, working for a digital marketing agency, or a large company, you\u2019ll easily get your money\u2019s worth with SEM Rush. SME\u2019s might not see the value in it as a PPC tool, particularly in the early days, but make no mistake that this is a mighty piece of kit for all manner of online research and optimisation. <\/p>\n\n\n\n
6. Ahrefs<\/a><\/h3>\n\n\n\n
\n\n![\"ahrefs\"](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2021\/02\/ahrefs-logo2.png\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: $99.95 per month, for annual contract.<\/strong><\/p>\n\n\n\n
Free trial?: No, but you can check it out for $7 for a week<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
Is Ahrefs better than SEM Rush? It’s a tough call, but there are a lot of things going for this increasingly popular search management tool. <\/p>\n\n\n\n
First, Ahrefs is second only to Google for search crawlers online, meaning it has a lot of data and analysis. <\/p>\n\n\n\n
And secondly, Ahrefs has a lot of nifty free keyword and backlink research tools, meaning it’s growing in popularity. In fact, more marketers are relying om Ahrefs for their content research.<\/p>\n\n\n\n
With Ahrefs you can track backlinks, keyword rankings and do in depth competitor research too. It doesn’t have the keyword data that SEM Rush has (which apparently has more than double the data in it’s database)<\/p>\n\n\n\n
Between Ahrefs and SEM Rush, it’s a tough one to call. Some prefer SEM Rush for it’s bigger keyword database, but Ahrefs is increasingly becoming one of the main SEO and PPC research tools for many.<\/p>\n\n\n\n
The best way to work out which is best is sign up for their trial. Ahrefs offer a 1 week trial for $7.<\/p>\n\n\n\n
7. iSpionage<\/a><\/h3>\n\n\n\n
\n\n![\"iSpionange\"](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/02\/iSpionage_Standard.png\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: From $59 per month<\/strong><\/p>\n\n\n\n
Free trial? You can sign up for a free account, with 10 free reports per day and 3 free alerts<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
While we\u2019re on the subject of competitor research tools, let\u2019s take a look at iSpionage, which fits more specifically under the PPC management software heading. This is a more focused tool than SEM Rush, built specifically for competitor research and with some very useful features to help maximise your PPC campaign results.<\/p>\n\n\n\n
If you\u2019ve been wondering how your competitors can do that, iSpionage might have the answers. For example, it can identify the keywords used by your competitors, their monthly budget and even get an insight into how they manage their PPC campaigns. <\/p>\n\n\n\n
You\u2019ll also be able to access competitor keywords, and sort them by most effective or profitable. And with iSpionage\u2019s unique AIE metric (Ad Effectiveness Index), you can even work out which keywords you should be targeting yourself\u2026<\/p>\n\n\n\n
If that\u2019s not enough, you’ll also be able to check a list of your competitors SEO search terms, get updates if your competitors change their strategy and analyse landing pages and funnel journeys. <\/p>\n\n\n\n
8. Leadpages<\/a><\/h3>\n\n\n\n
\n\n![\"Lead](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/02\/leadpages-logo.png\")
<\/figure>\n<\/div>\n\n\n\n\nPrice: $25 per month for one site and free hosting.<\/strong><\/p>\n\n\n\n
Free trial? 14 days <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n
There are a lot of options when it comes to landing page building software, but we think Leadpages just about shades the competition. And when it comes to building an effective PPC campaign<\/a>, a good landing page is one of the most critical points.<\/p>\n\n\n\n
So, why Leadpages? There are just a few little extras that make it slightly more worth the money. And as you\u2019ve seen, almost all of these PPC management software packages cost a few pennies per month, so getting value for money is a deal breaker.<\/p>\n\n\n\n
Like all the landing page builders, you can drag and drop and easily design your perfect landing page. Add CTA buttons, customise the colours and easily customise images and videos.<\/p>\n\n\n\n
Leadpages goes one up over Unbounce with the extra templates available, offering 160 templates to Unbounce\u2019s 125. Yes, not all of these are usuable (on both platforms) with some requiring an extra spend to access. <\/p>\n\n\n\n
Beyond landing pages, you can also create pop-ups and opt-in forms, and easily create A\/B test versions of your landing pages. This last feature is an extra on Unbounce, so this could be your sweet deal maker. <\/p>\n\n\n\n
9. ClickCease<\/a><\/h3>\n\n\n\n
![\"ClickCease-](\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2021\/05\/CLICKCEASE-ICON-2.png\"){kind=icon}
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