{"id":4555,"date":"2020-08-17T10:46:00","date_gmt":"2020-08-17T10:46:00","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=4555"},"modified":"2023-01-16T11:26:53","modified_gmt":"2023-01-16T11:26:53","slug":"global-click-fraud-which-countries-are-most-affected","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/","title":{"rendered":"Global Click Fraud: Which Countries Are Most Affected?"},"content":{"rendered":"\n<p>Click fraud is a global problem and one that affects some countries more than others. As digital advertising has become vitally important to many businesses, as many as 94% of consumers today rely on online research before they buy products. <\/p>\n\n\n\n<p>It&#8217;s estimated that click fraud will cost the world\u2019s businesses <a href=\"https:\/\/www.cheq.ai\/blog\/cost-of-ppc-click-fraud\">$23.7 billion<\/a> from their digital advertising budgets in 2020. The COVID-19 economic crisis has only compounded the problem, causing click fraud to increase as unethical business rivals and companies that host digital ads become more desperate. <\/p>\n\n\n\n<p>For the uninitiated, click fraud is when PPC ads are subjected to non-genuine clicks, either manually or by using automated bots, in order to:<\/p>\n\n\n\n<ul>\n<li>Drive up advertising spend<\/li>\n\n\n\n<li>Deplete advertising budgets so competitive ads disappear from search engines, and<\/li>\n\n\n\n<li>Contaminate marketing data<\/li>\n<\/ul>\n\n\n\n<p>Click fraud is a problem everywhere that people use the Internet, but it\u2019s worse in some countries than others.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What is Click Fraud? | ClickCease Academy\",\n  \"description\": \"Learn what is click fraud and how to prevent it https:\/\/bit.ly\/3VOhW0g  Click fraud - when your ads receive clicks but it\u2019s not by real potential customers.  Not every click on your ads is from a genuine potential customer.  So what is click fraud? Click fraud is the act of clicking on a paid link, such as a display ad or a sponsored search result, with malicious or non-malicious intent.  It can be -  - bots - Up to 30% of all clicks on PPC ads are from bots and organized criminal botnets. - web scrapers - data scrapers and other automated bots can click your ads and waste your ad budget - Click farms - Websites hire click farms to boost their traffic and social engagement, and these waste your money on fake views and clicks.   AND it can also come from real humans, such as -  - Competitors - who want to deplete your marketing budget by clicking your ads as many times as possible, - brand haters - that want to harm your business - or even accidental clicks - up to 60% of mobile ad clicks are because our thumbs are just too fat.  Data time!  - On average, 14% of traffic on paid ads is fake. - The fraud industry makes 44B$ each year on clicks through paid campaigns.  How does it affect you as a marketer?  Well,  The results of click fraud on an ad campaign include -   - A higher cost per customer acquisition and an inflated cost per click, - An exhausted ad budget before your advertising day is done, - Ads knocked off the search results, leading to lost potential customers, - Reduced quality score, - And skewed performance data - after all, you don\u2019t want to put more money into a campaign if half of the traffic is fake.  Simply put, click fraud wastes your money, makes a mess of your marketing efforts and results in lost opportunities.   Check out our ClickCease blog to get a deeper dive into click fraud https:\/\/bit.ly\/3VOhW0g   Want to know more about ClickCease and get a 7-day free trial? Click here https:\/\/www.clickcease.com\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/Iw31cEBi72c\/default.jpg\",\n  \"uploadDate\": \"2023-01-05T13:25:58Z\",\n  \"duration\": \"PT1M47S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Iw31cEBi72c\",\n  \"interactionCount\": \"80\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Click Fraud? | ClickCease Academy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Iw31cEBi72c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2><strong>Click fraud all over the World<\/strong><\/h2>\n\n\n\n<p>Here is a graphic showing incidences of click fraud in several countries using data from May 2019 to May 2020. This is from a ClickCease study entitled <em>The State of Click Fraud in SME Advertising.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"684\" height=\"555\" src=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/08\/clickfraud.jpg\" alt=\"Rates of click fraud on paid ads by country\" class=\"wp-image-4568\" srcset=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/08\/clickfraud.jpg 684w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/08\/clickfraud-300x243.jpg 300w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/08\/clickfraud-370x300.jpg 370w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/08\/clickfraud-270x219.jpg 270w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<p>Now, further into the pandemic, the figures in some countries are even worse, rising 21% overall from before the threat.<\/p>\n\n\n\n<h3><strong>United States<\/strong><\/h3>\n\n\n\n<p>In early 2020, the average click fraud rate in the United States was 11%, but it has now risen to 14% of paid search clicks. Locksmiths, pest control and on-demand repair businesses are the most heavily targeted by click fraud criminals.<\/p>\n\n\n\n<h3><strong>Canada<\/strong><\/h3>\n\n\n\n<p>In Canada, click fraud accounts for 13% of clicks on PPC ads. In 2019, digital advertising in Canada was $636 billion USD, 53.5% of all ad spending and exceeding traditional ad spending for the first time. All signs indicate digital ad spending in Canada will grow to $7 billion USD by 2021. The three most targeted industries are on-demand repair, advertising and consulting.<\/p>\n\n\n\n<h3><strong>Australia<\/strong><\/h3>\n\n\n\n<p>Australian businesses spent $6.32 billion USD on digital advertising in 2019. A few months ago, click fraud in Australia stood at 18%, which was bad enough. But during the <a href=\"https:\/\/www.clickcease.com\/blog\/digital-fraud-during-the-2020-coronavirus-pandemic\/\">peak of the COVID-19 economic crisis<\/a>, it reached 28%. The three Australian industries that suffer the most from fraudulent clicks are electricians, pest control companies and plumbers.<\/p>\n\n\n\n<h3><strong>India<\/strong><\/h3>\n\n\n\n<p>Digital advertising has taken off in India, increasing by 1,900% in just 10 years. Digital <a href=\"https:\/\/www.statista.com\/statistics\/233493\/digital-advertising-revenue-in-india-from-2011\/\">ad spend<\/a> in India was only 8 billion rupees in 2009, and 10 years later in 2019 it had increased to 160 billion rupees or around $2.135 billion USD. By 2024 it is expected to increase to 539 billion rupees. Click fraud, of course, has accompanied this digital advertising boom, and 14% of clicks in India are fraudulent. The most at-risk industries are digital commerce, travel and leisure, and entertainment and gaming.<\/p>\n\n\n\n<h3><strong>UK<\/strong><\/h3>\n\n\n\n<p>Digital&nbsp;ad&nbsp;spending&nbsp;totaled around \u00a314.73 billion ($19.64 billion USD) in the&nbsp;UK&nbsp;in 2019. 13% of the clicks on PPC ads are fraudulent. Click fraud is a serious challenge for businesses in the UK, because nearly 80% of SMEs are doing all their marketing online and 71% of UK business owners say that online marketing is essential to their success. The most targeted industries are insurance companies, locksmiths and plumbers.<\/p>\n\n\n\n<h3><strong>France<\/strong><\/h3>\n\n\n\n<p>Digital advertising spend in France in 2019 was approximately 4.90 billion euros (about $5.78 billion USD). France already had a devastating 37% click fraud rate in May 2020, extremely high compared with many other European countries, but it has risen as high as 41% in the face of the continuing COVID-19 crisis.<\/p>\n\n\n\n<h3><strong>South Africa<\/strong><\/h3>\n\n\n\n<p>Though top of the list for click fraud is South Africa. South African businesses suffer a massive 45% rate of click fraud. This is in the context of Digital ad spending in South Africa which is expected to reach $738 million USD in 2020.<\/p>\n\n\n\n<h2>Preventing click fraud<\/h2>\n\n\n\n<p>It\u2019s just not enough to rely on ad networks and search engines to protect your business against click fraud. Margins are often the difference between success and failure, and businesses just cannot afford to throw a big percentage of their digital advertising budgets away. <\/p>\n\n\n\n<p>No matter where your business is based, or your industry; protect your marketing budget, your customer reach and your data by using click fraud prevention software such as <a href=\"https:\/\/www.clickcease.com\">ClickCease<\/a>.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.clickcease.com\/blog\/what-is-click-fraud\/\">Find out more about click fraud in our in depth guide.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click fraud is a global problem and one that affects some countries more than others. As digital advertising has become vitally important to many businesses, as many as 94% of consumers today rely on online research before they buy products. It&#8217;s estimated that click fraud will cost the world\u2019s businesses $23.7 billion from their digital [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Click Fraud: Which Countries Are Most Affected?<\/title>\n<meta name=\"description\" content=\"Click fraud is a global problem, and one that affects some countries more than others. 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As digital advertising has become vitally important to many businesses, as many as 94% of consumers today rely on online research before they buy products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/\" \/>\n<meta property=\"og:site_name\" content=\"ClickCease Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClickCease-484865984976254\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-17T10:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-16T11:26:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/08\/planet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1731\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ilan Missulawin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clickcease\" \/>\n<meta name=\"twitter:site\" content=\"@clickcease\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilan Missulawin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/\"},\"author\":{\"name\":\"Ilan Missulawin\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/#\/schema\/person\/6647e32cbd954072ddaf6fd799a3fcaf\"},\"headline\":\"Global Click Fraud: Which Countries Are Most Affected?\",\"datePublished\":\"2020-08-17T10:46:00+00:00\",\"dateModified\":\"2023-01-16T11:26:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#organization\"},\"articleSection\":[\"Click Fraud\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/\",\"url\":\"https:\/\/www.clickcease.com\/blog\/global-click-fraud-which-countries-are-most-affected\/\",\"name\":\"Global Click Fraud: Which Countries Are Most Affected?\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#website\"},\"datePublished\":\"2020-08-17T10:46:00+00:00\",\"dateModified\":\"2023-01-16T11:26:53+00:00\",\"description\":\"Click fraud is a global problem, and one that affects some countries more than others. 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