{"id":4630,"date":"2020-09-18T12:25:00","date_gmt":"2020-09-18T12:25:00","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=4630"},"modified":"2022-06-13T14:03:52","modified_gmt":"2022-06-13T14:03:52","slug":"the-state-of-click-fraud-in-sme-advertising-2020","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/","title":{"rendered":"The State of Click Fraud in SME Advertising 2020"},"content":{"rendered":"\n<p>Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we&#8217;ve also seen the extra impact of the Coronavirus pandemic.<\/p>\n\n\n\n<p>During this time of global upheaval, click fraud has continued to wreak havoc on unsuspecting PPC advertisers.<\/p>\n\n\n\n<p>As always, ClickCease have been tracking the amount of fraudulent activity online. The report below contains our findings from the first half of 2020 including:<\/p>\n\n\n\n<ul><li>The average global rate of click fraud on PPC ads<\/li><li>The business sectors most affected by click fraud and ad fraud<\/li><li>Territories most affected by click fraud<\/li><li>The impact of Covid-19 on pay per click marketing and click fraud<\/li><\/ul>\n\n\n\n<p>Pick up your free copy of our click fraud report by clicking on the image below (PDF).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-2020.pdf\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-1024x492.png\" alt=\"The state of click fraud in SME advertising download link\" class=\"wp-image-4633\" srcset=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-1024x492.png 1024w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-300x144.png 300w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-768x369.png 768w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-370x178.png 370w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-270x130.png 270w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner-740x356.png 740w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-Banner.png 1205w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong><em><a href=\"https:\/\/www.clickcease.com\/blog\/digital-fraud-during-the-2020-coronavirus-pandemic\/\">Read more about the impact of Coronavirus on small businesses.<\/a><\/em><\/strong><\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/www.clickcease.com\/blog\/how-smes-are-facing-a-battering-from-click-fraud\/\">Read more about the impact of click fraud on small businesses in 2020.<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we&#8217;ve also seen the extra impact of the Coronavirus pandemic. During this time of global upheaval, click fraud has continued to wreak havoc on unsuspecting PPC advertisers. As always, ClickCease have been tracking the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of Click Fraud in SME Advertising 2020 | ClickCease Blog<\/title>\n<meta name=\"description\" content=\"Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we\u2019ve also seen the extra impact of the Coronavirus pandemic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of Click Fraud in SME Advertising 2020 | ClickCease Blog\" \/>\n<meta property=\"og:description\" content=\"Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we\u2019ve also seen the extra impact of the Coronavirus pandemic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"ClickCease Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClickCease-484865984976254\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T12:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T14:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2020\/09\/SME-Click-Fraud-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oli Lynch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/OliLynchWrites\" \/>\n<meta name=\"twitter:site\" content=\"@clickcease\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oli Lynch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/\"},\"author\":{\"name\":\"Oli Lynch\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/#\/schema\/person\/b78aa0c9f82503dd2e1f6ea669e73d2b\"},\"headline\":\"The State of Click Fraud in SME Advertising 2020\",\"datePublished\":\"2020-09-18T12:25:00+00:00\",\"dateModified\":\"2022-06-13T14:03:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/\"},\"wordCount\":158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#organization\"},\"articleSection\":[\"Click Fraud\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/\",\"url\":\"https:\/\/www.clickcease.com\/blog\/the-state-of-click-fraud-in-sme-advertising-2020\/\",\"name\":\"The State of Click Fraud in SME Advertising 2020 | ClickCease Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#website\"},\"datePublished\":\"2020-09-18T12:25:00+00:00\",\"dateModified\":\"2022-06-13T14:03:52+00:00\",\"description\":\"Click fraud and ad fraud have been steadily growing, year on year. 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