{"id":4676,"date":"2020-09-29T11:59:19","date_gmt":"2020-09-29T11:59:19","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=4676"},"modified":"2023-04-09T14:00:42","modified_gmt":"2023-04-09T14:00:42","slug":"how-our-click-fraud-prevention-works-and-why-its-the-best","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/how-our-click-fraud-prevention-works-and-why-its-the-best\/","title":{"rendered":"How Our Click Fraud Prevention Works (and Why It’s the Best)"},"content":{"rendered":"\n

One of the things about click fraud is that it\u2019s constantly changing and evolving. If you\u2019ve seen our recent report on the state of click fraud for SMEs during 2020<\/a>, you\u2019ll know that it\u2019s been a busy year for digital fraud on PPC networks<\/a>, with a 21% surge in activity during the Coronavirus pandemic. <\/p>\n\n\n\n

Increasingly, businesses are waking up to the idea that click fraud detection and prevention is key to taking back control of their marketing spend.<\/p>\n\n\n\n

And no, that isn\u2019t just some sales-focused hyperbole. <\/p>\n\n\n\n

Here at ClickCease, we\u2019ve seen our customer signups grow by over 80% in one year. <\/p>\n\n\n\n

And in the second quarter of 2020, we saw a 35% rise in new sign-ups. <\/p>\n\n\n\n

When you realise that click fraud<\/a> affects around 90% of all PPC campaigns, costing the industry between $20-40 billion each year, you can see why.<\/p>\n\n\n\n

Businesses are realising that the click fraud prevention techniques used by Google, Bing, Facebook, etc., aren\u2019t quite up to the mark. And, if you\u2019re spending hundreds or thousands of dollars a month, you don\u2019t want to burn between 14-25% of that on fraud… <\/p>\n\n\n\n

But what makes ClickCease the best click fraud detection and prevention software? <\/p>\n\n\n\n

\"our<\/figure>\n\n\n\n

Cutting Edge Machine Learning<\/h2>\n\n\n\n

The secret sauce in our best in class PPC fraud detection is the machine learning algorithms that are constantly analysing fraudulent traffic. <\/p>\n\n\n\n

Currently, we monitor around 9 million clicks a day and block around 800,000 fraudulent clicks. We\u2019re actually on track to monitor 3 billion clicks this year (2020).<\/p>\n\n\n\n

Every click adds more data about fraud behaviour to our AI. And, with the constant evolution of malware, botnets, and other shady techniques, this means we\u2019re keeping an eye on new or established botnets<\/a>, popular locations for fraud, or devices linked to fraudulent behaviour. <\/p>\n\n\n\n

A Huge Bank of Fraud Data <\/h2>\n\n\n\n

Here at ClickCease, we\u2019ve been blocking click fraud and ad fraud<\/a> since 2015, which gives us a headstart on most of our competitors. <\/p>\n\n\n\n

What this means, in real terms, is that we\u2019ve built up a big bank of data on fraudulent behaviour online from our thousands of customers through the years. <\/p>\n\n\n\n

Our industry-leading machine learning system is constantly analysing, detecting patterns, and referring to it\u2019s historical data to pre-emptively stop PPC fraud. As a result, we\u2019ve built a huge blacklist of fraudulent IP addresses, devices, and locations, and we\u2019re constantly adding to it.<\/p>\n\n\n\n

By watching behaviour, recognising patterns over time and in industries or on certain campaign types, we get to know the tell tale signs of fraud and the bad actors currently doing the rounds. <\/p>\n\n\n\n

This means we can preemptively block fraudulent clicks from known fraudsters. But, it also means we know how to spot genuine behaviour too, with a much lower chance of blocking genuine clicks compared to other click fraud detection systems. <\/p>\n\n\n\n

Real Time Blocking<\/h2>\n\n\n\n
\"click<\/figure>\n\n\n\n

We\u2019re not ones to boast\u2026 Actually, yes, we are\u2026 <\/p>\n\n\n\n

We\u2019ve actually tested our click fraud protection software against some of the other big names in the industry, and let’s just say we left them for dust. <\/p>\n\n\n\n

In fact, we\u2019re so fast that by the time one of our competitors has blocked one fraudulent click from a suspect source (circa ten minutes), we\u2019ve blocked it from clicking hundreds more times.  <\/p>\n\n\n\n

Device ID Fingerprinting<\/h2>\n\n\n\n

What makes ClickCease different from what the PPC ad platforms offer? <\/p>\n\n\n\n

Our algorithms assign a unique device ID to any computer, server, phone, or tablet that clicks on your paid ads. This means that even if they change their IP address or hide their location with a VPN, we will still be able to identify that device, thanks to its device ID fingerprint. <\/p>\n\n\n\n

\"Our<\/figure>\n\n\n\n

Don\u2019t Google and co already do something like this to block click fraud? I hear you say…<\/p>\n\n\n\n

Actually, Google and most of the other PPC platforms block fraud based on IP addresses. This means that a device needs to simply use some readily available software to change its IP address, and it can click again and again on your ad.<\/p>\n\n\n\n

With ClickCease, each device is given its own unique ID allowing our system to spot flagged devices even if they\u2019re using a VPN or other obfuscation techniques. This is what makes our fraud detection so much more effective than other technology on the market.<\/p>\n\n\n\n

Analyse User Behaviour<\/h2>\n\n\n\n

People behave a specific way online. Scrolling, pausing, clicking on links, changing to another tab, going back again etc etc.<\/p>\n\n\n\n

Over the years, bot behaviour<\/a> has become more sophisticated, increasingly mimicking human activity. But, that\u2019s not to say it\u2019s hard to spot if you know what you\u2019re looking for.<\/p>\n\n\n\n

Protect Search, Display and Video<\/h2>\n\n\n\n

There is a lot of choice for pay per click ads on Google, Bing <\/a>and Facebook. You want to be assured that all of your ads are protected from the sneaky clicks of those fraudsters, whatever medium you\u2019re using.<\/p>\n\n\n\n

ClickCease protects your video ads from being viewed by viewbots<\/a> or ad fraud botnets. By using proxy detections, watching for abnormal bounce rates, and setting threshold limits, our software prevents your display ads from being clicked or viewed on spoofed sites.<\/p>\n\n\n\n

And, of course, it stops your competitors from clicking on your search results, running down your budget, and knocking you off the top spot.<\/p>\n\n\n\n

Fully Automated Blocking<\/h2>\n\n\n\n

Who has time to manually monitor IP addresses, device locations or fishy behaviour? Using ClickCease means you have round the clock (or is that click?) protection for your PPC ads. <\/p>\n\n\n\n

If you\u2019re running any number of PPC ad campaigns, you can simply set up your ClickCease account and let us do the rest. <\/p>\n\n\n\n

Prefer to be a bit more hands on? No problem…<\/p>\n\n\n\n

From the ClickCease dashboard, you have control over many aspects of your fraud filtering, including how strict your filters are. You\u2019ll be able to customise your fraud blocking based on  your campaign goals, target locations or industries. <\/p>\n\n\n\n

Is ClickCease REALLY the Best Click Fraud Prevention Software?<\/h2>\n\n\n\n

Short answer; yes.<\/p>\n\n\n\n

We believe that at present there is no other click fraud detection and prevention software that comes close. (Sorry competitors\u2026)<\/p>\n\n\n\n

This is backed up by our customer feedback and online reviews. <\/p>\n\n\n\n