More marketers have become aware of the problem of click fraud and ad fraud on their paid search campaigns. As part of this, there are often plenty of questions around how click fraud works, or how much it costs the average search engine marketer. <\/p>\n\n\n\n
With lots of information about click fraud, ad fraud and the general practices around digital fraud out there, we thought we’d help set things straight. This post aims to consolidate the common FAQ\u2019s about click fraud so you can get all those answers at a glance\u2026<\/p>\n\n\n\n
Wonder no more!<\/p>\n\n\n\n
Click fraud is the practice of clicking on paid ads (PPC) without genuine intention or interest in the product or service. This is often in the form of malicious clicks on paid ads, designed to deplete the advertisers marketing budget.<\/p>\n\n\n\n
A common source of click fraud is when a business rival clicks on a competitor’s paid links. This is usually done with the intention of running down their budget so that their ad is removed from the search results. <\/p>\n\n\n\n
Click fraud can either be an organised campaign by a rival business or brand hater, or it can also be an occasional or impulsive act by a person who wants to negatively impact a business in some capacity.<\/p>\n\n\n\n