{"id":5240,"date":"2021-06-22T13:46:55","date_gmt":"2021-06-22T13:46:55","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=5240"},"modified":"2023-12-14T14:05:35","modified_gmt":"2023-12-14T14:05:35","slug":"5-tips-to-manually-prevent-click-fraud","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/5-tips-to-manually-prevent-click-fraud\/","title":{"rendered":"5 Tips To Manually Prevent Click Fraud"},"content":{"rendered":"\n<p>Click fraud. If you\u2019re a digital marketer, you\u2019ve probably heard the term or one of its variables mentioned: Ad fraud, invalid traffic, bot clicks, fake clicks\u2026&nbsp;<\/p>\n\n\n\n<p>These all basically add up to the same end result: You are spending money on clicks that won\u2019t convert.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What is Click Fraud? | ClickCease Academy\",\n  \"description\": \"Learn what is click fraud and how to prevent it https:\/\/bit.ly\/3VOhW0g  Click fraud - when your ads receive clicks but it\u2019s not by real potential customers.  Not every click on your ads is from a genuine potential customer.  So what is click fraud? Click fraud is the act of clicking on a paid link, such as a display ad or a sponsored search result, with malicious or non-malicious intent.  It can be -  - bots - Up to 30% of all clicks on PPC ads are from bots and organized criminal botnets. - web scrapers - data scrapers and other automated bots can click your ads and waste your ad budget - Click farms - Websites hire click farms to boost their traffic and social engagement, and these waste your money on fake views and clicks.   AND it can also come from real humans, such as -  - Competitors - who want to deplete your marketing budget by clicking your ads as many times as possible, - brand haters - that want to harm your business - or even accidental clicks - up to 60% of mobile ad clicks are because our thumbs are just too fat.  Data time!  - On average, 14% of traffic on paid ads is fake. - The fraud industry makes 44B$ each year on clicks through paid campaigns.  How does it affect you as a marketer?  Well,  The results of click fraud on an ad campaign include -   - A higher cost per customer acquisition and an inflated cost per click, - An exhausted ad budget before your advertising day is done, - Ads knocked off the search results, leading to lost potential customers, - Reduced quality score, - And skewed performance data - after all, you don\u2019t want to put more money into a campaign if half of the traffic is fake.  Simply put, click fraud wastes your money, makes a mess of your marketing efforts and results in lost opportunities.   Check out our ClickCease blog to get a deeper dive into click fraud https:\/\/bit.ly\/3VOhW0g   Want to know more about ClickCease and get a 7-day free trial? Click here https:\/\/www.clickcease.com\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/Iw31cEBi72c\/default.jpg\",\n  \"uploadDate\": \"2023-01-05T13:25:58Z\",\n  \"duration\": \"PT1M47S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Iw31cEBi72c\",\n  \"interactionCount\": \"98\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Click Fraud? | ClickCease Academy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Iw31cEBi72c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>There are things you can do to your ads to reduce your exposure to click fraud. Yes, we are a click fraud prevention solution, so, spoiler alert: The easiest way to prevent click fraud is to use our software.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.clickcease.com\/blog\/what-is-click-fraud\/\" data-type=\"post\" data-id=\"3218\"><em>Find out more about click fraud and why it matters in our guide<\/em><\/a><\/strong><\/p>\n\n\n\n<p>But, there are steps you can take to block (or minimise) those fake clicks manually in the meantime.<\/p>\n\n\n\n<p>So if you want to know how to prevent click fraud on your paid search or display ads, this is for you.<\/p>\n\n\n\n<h2>1. Fine tune your targeting<\/h2>\n\n\n\n<p>Broad targeting leaves your ad campaign wide open to click fraud. To minimise your chances of fake clicks and invalid traffic on your ads, optimise your ad demographic and targeting especially by geographic location.<\/p>\n\n\n\n<p>Google lets you get pretty granular with geo-location, so if you\u2019re not up to speed, definitely <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722043?hl=en-GB\">take a look at their targeting tips<\/a> so you can focus your ad spend.<\/p>\n\n\n\n<p>You can exclude entire countries and locations that you don\u2019t want clicking on your ads, or even get down to specific towns or zip codes. <\/p>\n\n\n\n<p>If you don&#8217;t already use some kind of geo-targeting then this is an important first step to reduce click fraud on your ads.<\/p>\n\n\n\n<h2>2. Monitor your traffic daily<\/h2>\n\n\n\n<p>Fraudulent traffic can come in waves, it\u2019s not necessarily consistent. If you spot a trend of peaks in traffic volume, or high volumes of clicks with low conversions, see if you can spot a pattern.<\/p>\n\n\n\n<p>Looking at the data of ClickCease clients, it\u2019s hard to predict when a traffic surge will happen, as web traffic, especially IVT, can be caused by a wide variety of factors.&nbsp;We have seen that fraudulent traffic surges during popular seasons such as Black Friday or the Christmas shopping rush, but there are often other unseen influences that cause fraud clicks to increase.<\/p>\n\n\n\n<p>The best thing to do is take a look every day, ideally morning and afternoon. Keep a record of your traffic and if you see any suspect activity try to identify what has caused the surge, or if there are any IP addresses or geo-locations you can exclude.<\/p>\n\n\n\n<h2>3. Set up IP exclusion lists<\/h2>\n\n\n\n<p>If you\u2019re keeping a close eye on your click traffic, you might start to spot IP addresses that need blocking. A give away that an IP address needs to be blocked is usually:<\/p>\n\n\n\n<ul>\n<li>Clicking at unusual or irregular times<\/li>\n\n\n\n<li>Multiple clicks in short time frames<\/li>\n\n\n\n<li>Unusually high traffic<\/li>\n<\/ul>\n\n\n\n<p>Manually blocking IP addresses can be tricky though as it\u2019s hard to quantify exactly what the traffic is doing. Sometimes multiple clicks to your ad might be from a company doing their research on your business prior to becoming a client, others might be malicious clicks from a business rival.<\/p>\n\n\n\n<p>In short, you want to be careful not to prevent clicks from genuine customers.<\/p>\n\n\n\n<p>Using a n automated click fraud solution with an IP blacklist, such as ClickCease, takes the hassle (and the guesswork) out of managing a manual IP exclusion list.&nbsp;<\/p>\n\n\n\n<h2>4. Check your display ad placements<\/h2>\n\n\n\n<p>Did you know you can check where your banner ads have been displayed? If you want to check out the sites that are hosting your ads, you can <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2471182?hl=en\">follow Google\u2019s instructions<\/a> to see if the site is quality or not.<\/p>\n\n\n\n<p>Many sites are setup simply to host ads. Publishers then push poor quality traffic to their sites inflate the pay-out from ad revenue (this is classic ad fraud behaviour).<\/p>\n\n\n\n<p>If you check a site and it looks like it&#8217;s mostly full of poor quality or plagiarised content, coupled with lots of ad banners and popups, chances are its a site designed specifically for ad fraud.<\/p>\n\n\n\n<p>Although Google and the ad platforms have clamped down on these in recent years, there are still plenty of them out there. So, to prevent click fraud on your banner ad placements, be sure to check out any sites delivering traffic that seems too good to be true.<\/p>\n\n\n\n<h2>5. Don\u2019t run your ads 24\/7<\/h2>\n\n\n\n<p>Running ads around the clock does mean you target that highly profitable insomniac niche, but it\u2019s also a magnet for click fraud.<\/p>\n\n\n\n<p>Ads that run outside of your time zone during waking hours stand a higher chance of being hit by bots and click farms from other geos. <a href=\"https:\/\/www.clickcease.com\/blog\/what-is-dayparting-and-should-you-use-it\/\">Dayparting<\/a>, as the technique is called, involves stopping and starting your ads at the best time to target genuine users.<\/p>\n\n\n\n<p>You\u2019ll need to have enough data to work out when your best time for conversions happens. But once you do, you can time your ads so you\u2019re not just targeting owls, bots, and other nocturnal dwellers.<\/p>\n\n\n\n<h2>Bonus: Yes, you guessed it\u2026.<\/h2>\n\n\n\n<p>To make it easier on yourself, signing up for click fraud prevention is actually pretty cost effective.&nbsp;<\/p>\n\n\n\n<p>When you consider that ClickCease costs from $50 a month and most of our clients save well over $1000 from fraud clicks each month, manually blocking click fraud seems like more hassle than it\u2019s worth. After all, how much is your time worth? You could probably free up a lot of your time for $50.<\/p>\n\n\n\n<p>On top of that, the less fraud clicks, the better your ROAS and, believe it or not, the less your CPC.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.clickcease.com\/blog\/how-our-click-fraud-prevention-works-and-why-its-the-best\/\" data-type=\"post\" data-id=\"4676\">Why use ClickCease<\/a>?<\/strong><\/p>\n\n\n\n<ul>\n<li>We\u2019re the industry leading click fraud prevention solution with over 2 million campaigns protected worldwide<\/li>\n\n\n\n<li>This also means we have the biggest and fastest growing IP exclusion list of known fraud sources<\/li>\n\n\n\n<li>ClickCease is easy to set up and offers an intuitive and easy to use dashboard, giving you invaluable additional insight into your ad campaigns<\/li>\n\n\n\n<li>Click fraud is an evolving practice, meaning fraud happens from different sources at different times. But our software is constantly learning and staying on top of these challenges daily (so you don\u2019t have to)<\/li>\n\n\n\n<li>A rolling contract means you\u2019re not tied in if your circumstances change<\/li>\n\n\n\n<li>Most of our clients see big improvements to their ad spends and their ROAS within days of getting started<\/li>\n<\/ul>\n\n\n\n<p>Of course, you should totally try out these tips to manually prevent click fraud on your Google Ads.<\/p>\n\n\n\n<p>Or save yourself the hassle and sign up for our free trial&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click fraud. If you\u2019re a digital marketer, you\u2019ve probably heard the term or one of its variables mentioned: Ad fraud, invalid traffic, bot clicks, fake clicks\u2026&nbsp; These all basically add up to the same end result: You are spending money on clicks that won\u2019t convert. There are things you can do to your ads to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips to Manually Prevent Click Fraud | ClickCease Blog<\/title>\n<meta name=\"description\" content=\"Learn how to manually prevent click fraud on your PPC ads with our handy tips. 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