{"id":5382,"date":"2021-07-06T14:58:22","date_gmt":"2021-07-06T14:58:22","guid":{"rendered":"https:\/\/clickceasebiz.com\/blog\/?p=5382"},"modified":"2023-01-30T11:47:22","modified_gmt":"2023-01-30T11:47:22","slug":"10-tips-for-writing-facebook-ads-that-convert","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/10-tips-for-writing-facebook-ads-that-convert\/","title":{"rendered":"10 Tips For Writing Facebook Ads That Convert"},"content":{"rendered":"\n

Writing ads for the world\u2019s most popular social media platform? There is a fine art to creating ads that convert on Facebook. <\/p>\n\n\n\n

Whether you\u2019re looking for more visitors or followers, getting people to download or purchase something, or simply trying to increase engagement on your Facebook or Instagram, there are a few things to bear in mind with your ad copy.<\/p>\n\n\n\n

1. Understand your market<\/h2>\n\n\n\n

Before putting any words down, make sure you have done your market research. What does this mean?<\/p>\n\n\n\n

When setting up, Facebook Ads will ask you about your users interests, their locations, their age and other demographic factors.<\/p>\n\n\n\n

By building an avatar of your ideal audience and their interests, you\u2019ll find it easier to write Facebook ads that convert. <\/p>\n\n\n\n

Think about how they talk, or what kind of language they find engaging, what interests them outside of your product and how they spend their time online. <\/p>\n\n\n\n

2. Use an eye-catching image\/video<\/h2>\n\n\n\n

First and foremost, Facebook and Instagram are visual platforms. If you want to hook in those clicks and conversions, you\u2019ll need to stand out.<\/p>\n\n\n\n

Avoid using stock images, or, if you do, make a unique montage or design. <\/p>\n\n\n\n

Short videos, striking images and text in the image can all help capture the attention of Facebook users.<\/p>\n\n\n\n

3. Short and sweet<\/h2>\n\n\n\n

Capturing attention online means understanding how to get your message across in the most efficient way possible. <\/p>\n\n\n\n

Written content needs to be short. Videos need to be to the point.<\/p>\n\n\n\n

Your Facebook post can be up to 63,206 characters long. So should it be?<\/p>\n\n\n\n

Facebook Ad copy length is best kept relatively short, as this is social media after all. People like a quick and easy to scan post that generates a simple response. <\/p>\n\n\n\n

Generally speaking, the shorter your Facebook Ad copy length, the better.<\/p>\n\n\n\n

However there are some exceptions, such as this ad below which isn\u2019t entirely clear what it’s for. There are a lot of things wrong with this ad beyond just the copy… I’ll let you make your own mind up about this one.<\/p>\n\n\n\n

\"An<\/figure>\n\n\n\n

There is some evidence that long posts can engage and get the point across like short posts can\u2019t.<\/p>\n\n\n\n

And there is a time and a place for longer posts. But if you\u2019re specifically writing Facebook Ads that convert, aim to keep your content as short as possible.<\/p>\n\n\n\n

4. The hook<\/h2>\n\n\n\n

The first line of your Facebook ad should instantly hook your reader in.<\/p>\n\n\n\n

How do you do this?<\/p>\n\n\n\n

Hit a pain point or make them stop in their tracks with an emotional response.<\/p>\n\n\n\n