{"id":680,"date":"2018-02-26T17:42:38","date_gmt":"2018-02-26T17:42:38","guid":{"rendered":"http:\/\/blog.clickcease.com\/?p=680"},"modified":"2022-11-07T15:10:07","modified_gmt":"2022-11-07T15:10:07","slug":"click-fraud-protection-analysis-tool","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/click-fraud-protection-analysis-tool\/","title":{"rendered":"Dive into Your PPC Clicks with our Click Fraud Protection Analysis Tool"},"content":{"rendered":"

Here at ClickCease<\/a>, we often get emails from satisfied customers sharing the statistics of the PPC clicks they get. They exclaim about the results they receive before and after using our click fraud protection service. <\/span><\/p>\n

They’ve come to understand that having access to a dashboard without understanding the insight behind the represented numbers is a waste of time and money.<\/span><\/p>\n

Our service and dashboard isn\u2019t just meant to prevent your ads from getting nailed by fraudulent clicks. It\u2019s an all-in-one solution to protect your campaigns, provide you with critical data, and the ability to customize blocking methods and take further action. <\/span><\/p>\n

The <\/span>ClickCease<\/span> dashboard tells you every little detail you could possibly want to know about your clicks to decipher the clean customers from the dirty competitors. Let\u2019s take a deeper look into the functionalities of the dashboard. <\/span><\/p>\n

See Fraud Level Overview + Savings<\/strong><\/h2>\n

The main dashboard gives you an overall view of your click fraud level and savings. The graph on the page shows you how many clicks your ads received, and how many were successfully blocked. You will also see your site\u2019s percentage of organic traffic, paying visitors, detection rate, and ad clicks rate. You can analyze trends by changing the timespan of the graph to certain days or weeks to get a really good general picture or your ads and how click fraud is affecting them.<\/span><\/p>\n

One of the best and most useful features within the dashboard though, is the savings calculator. Here you can put in your CPC, and immediately see an estimate of your possible savings. The savings calculator shows you just how critical it is to block fraudulent clicks. But before you do so, you\u2019ll want to analyze those clicks further. <\/span><\/p>\n

Analyze Individual PPC Clicks <\/b><\/h2>\n

After seeing the trends and learning about how clicks are affecting your ads, it\u2019s time to analyze those click and learn more about them. This is where the fraud analytics page comes in handy. The page shows you detailed information about each and every click your ads received. See the IP address the click came from, the <\/span>geo-location<\/span><\/a> it came from, when the click happened, and why it was detected. Possible reasons could be that a VPN was used, or that the \u201cclicker\u201d clicked over the threshold you set for the ad. You can further view your fraud analytics by top fraudulent countries, keyword, IP ranges, or device. <\/span><\/p>\n

Additionally, you can use the click table to view loads of other data points such as:<\/span><\/p>\n