{"id":7307,"date":"2022-09-19T12:29:00","date_gmt":"2022-09-19T12:29:00","guid":{"rendered":"https:\/\/www.clickcease.com\/blog\/?p=7307"},"modified":"2023-03-26T11:57:47","modified_gmt":"2023-03-26T11:57:47","slug":"screen-recording-click-fraud","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/screen-recording-click-fraud\/","title":{"rendered":"How Session Recordings Help You Spot Click Fraud on Your PPC Ads"},"content":{"rendered":"\n

One of the key features about ClickCease is the use of session recordings to spot fraudulent visitor behavior. ClickCease hundreds of data points to analyse web traffic for potential fraud, which helps us to proactively block bots, out of geo clicks and other forms of suspicious traffic.   <\/p>\n\n\n\n

But, you might ask, how can you spot bots and fraudulent behavior from a video of mouse movement on your website?<\/p>\n\n\n\n

In this post we\u2019ll look at how fraud behaves and how to spot the telltale signs in your dashboard.<\/p>\n\n\n\n

How humans behave online<\/h2>\n\n\n\n

The average human website visitor will spend a minimum of 10 seconds on a page<\/a>. This is the amount of time it will take for the information to load, for the eye to scan the page, extract the relevant information and maybe even scroll or roll down the page. <\/p>\n\n\n\n

If there is more information to digest, for example a list of benefits, a lengthy and informative block of content, or a catchy video, you can expect that engagement time to go up.<\/p>\n\n\n\n

Bear in mind that we don\u2019t necessarily read or engage with all the content on a page but scan and extract the information we\u2019re looking for. This is especially true with PPC ads and landing pages for ads.<\/p>\n\n\n\n

Depending on the page in question, a visitor could spend a few minutes on the page before clicking back, or moving to the next page.<\/p>\n\n\n\n

In terms of mouse movement or screen touches, we humans tend to move in a fluid manner. <\/p>\n\n\n\n

How bots behave online<\/h2>\n\n\n\n

Click bots<\/a>, which means bots designed to click on links or ads, will often perform the minimum engagement possible to beat fraud filters. This usually means they will click into a link, perform some movement or engagement that is often quite linear or rigid, possibly even erratic, and then click back.<\/p>\n\n\n\n

They will almost never click any other links, and they will most likely perform some movement that just doesn\u2019t look\u2026 Well, human!<\/p>\n\n\n\n

Bot behavior on websites isn\u2019t necessarily made for us to view, but to fool the algorithms and boost the chances of an ad click payout. <\/p>\n\n\n\n

\"Bot<\/figure>\n\n\n\n

How fake engagement looks your ads<\/h2>\n\n\n\n

There are other forms of fake engagement which can land from your ads and interact with your site. A good example of these is the users of PTC or paid to click sites – a modern form of outsourced click farm.<\/p>\n\n\n\n

So how can you tell\u2026?<\/p>\n\n\n\n

The obvious sign is that engagement is minimal. This means that a visitor might click into your site, engage for the minimum amount of time, performing few if any additional actions, and then leave.<\/p>\n\n\n\n

Of course this can also happen with visitors who arrive on your site realize that your product isn\u2019t for them. Or they may also be put off by the web page, load speed or other factors. <\/p>\n\n\n\n

How does ClickCease identify bad traffic?<\/h2>\n\n\n\n

Of course, ClickCease doesn\u2019t just block invalid traffic based on a video replay. There are plenty of additional elements that give the game away, for example:<\/p>\n\n\n\n