{"id":7393,"date":"2022-11-17T11:31:00","date_gmt":"2022-11-17T11:31:00","guid":{"rendered":"https:\/\/www.clickcease.com\/blog\/?p=7393"},"modified":"2023-06-09T16:51:20","modified_gmt":"2023-06-09T16:51:20","slug":"google-ads-dashboard","status":"publish","type":"post","link":"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/","title":{"rendered":"Everything You Wanted to Know About Google Ads Custom Dashboards"},"content":{"rendered":"\n<p>As a business marketer, it&#8217;s important to have a single place to review your Google Ads campaign performance. Of course, you\u2019re familiar with the Google Ads dashboard.<\/p>\n\n\n\n<p>But did you know you can customize your dashboard experience? This can be done using both Google\u2019s own software and a range of third-party dashboard providers.<\/p>\n\n\n\n<p>Google actually makes it easy to create a customized view using dashboard templates to help you stay on top of your most important Google Ads metrics.<\/p>\n\n\n\n<p>But you might also want to add extra insight, collate information from across other ad campaigns or go deeper than the default view allows.&nbsp;<\/p>\n\n\n\n<p>So, if you\u2019re wondering what data you can access to check and optimize campaign performance, we\u2019ll take a closer look at the world of Google Ads dashboards.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/#Why_do_I_need_a_custom_Google_Ads_dashboard\" >Google Ads dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/#How_can_you_set_up_a_custom_dashboard_in_Google_Ads\" >Set Up Google Ads dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/#Sharing_Google_Ads_dashboards\" >Sharing Google Ads dashboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/#Alternative_Google_Ads_custom_dashboards\" >Alternative Google Ads dashboards<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_I_need_a_custom_Google_Ads_dashboard\"><\/span>Why do I need a custom Google Ads dashboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Google Ads dashboard offers an essential overview of your ad campaigns with the key metrics you need. But by creating your own customized dashboard for Google Ads you can view performance metrics that are tailored to your specific needs quickly and easily.<\/p>\n\n\n\n<p>Most search engine marketers will spend a lot of time reviewing their Google Ads campaign performance and sharing it across departments. So having the right statistics to view can make the difference to both your own workflow and if you need to collaborate with team members or clients.<\/p>\n\n\n\n<p>These custom dashboards can be accessed easily so you can switch between them without too much hassle.<\/p>\n\n\n\n<p>You can also share custom dashboards with specific people, for example, team members or clients. This makes it easy to share campaign-specific data without needing to grant access to your standard dashboard.\u00a0<\/p>\n\n\n\n<p>So how can you set up your own custom Google Ads dashboard?<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_can_you_set_up_a_custom_dashboard_in_Google_Ads\"><\/span>How can you set up a custom dashboard in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The custom dashboards can be accessed from the \u2018Reports\u2019 icon at the top of your Google Ads homepage.<\/p>\n\n\n\n<p>On this page, you\u2019ll be presented with a blank canvas to create your custom dashboard. You can view a sample dashboard to get the creative juices flowing or jump straight in.<\/p>\n\n\n\n<p>If you start with the new dashboard, you\u2019ll see a blank canvas of 12 blocks &#8211; two rows of six.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"416\" src=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/custom-dashboard.png\" alt=\"the google ads dashboard template will help you to easily track google adwords performance\" class=\"wp-image-7395\" srcset=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/custom-dashboard.png 1000w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/custom-dashboard-300x125.png 300w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/custom-dashboard-768x319.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You can then insert your elements into these blocks.<\/p>\n\n\n\n<p>You\u2019ll find the full instructions on Google\u2019s page for <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6379084?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">creating and editing custom dashboards<\/a>.<\/p>\n\n\n\n<p>When setting up a custom Google Ads dashboard you can create using the templates for:<\/p>\n\n\n\n<ul>\n<li>Reports<\/li>\n\n\n\n<li>Scorecard<\/li>\n\n\n\n<li>Notes<\/li>\n<\/ul>\n\n\n\n<h3>Reports<\/h3>\n\n\n\n<p>This is where you add the data about your campaign results and performance. You\u2019ll find all manner of bar charts, pie charts, and additional insights. An example of the reports you can integrate into your dashboard using this category include:<\/p>\n\n\n\n<ul>\n<li>Conversion data<\/li>\n\n\n\n<li>Traffic data by time, date, or location<\/li>\n\n\n\n<li>Auction insights such as keyword or campaign performance&nbsp;<\/li>\n\n\n\n<li>Comparisons between paid and organic search<\/li>\n<\/ul>\n\n\n\n<h3>Scorecards<\/h3>\n\n\n\n<p>With scorecards, you can monitor important metrics such as bounce rate, conversions, ad impressions, and your click-through rate.<\/p>\n\n\n\n<p>The scorecard can be customized by date range such as previous 30 days or a specific date.<\/p>\n\n\n\n<p>You can also customize the view as a chart, percentage view, or absolute change over the specified time period.<\/p>\n\n\n\n<h3>Note<\/h3>\n\n\n\n<p>As it sounds, this is where you can add notes related to your dashboard. This can be useful to add context or information for other viewers of your custom dashboard.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Sharing_Google_Ads_dashboards\"><\/span>Sharing Google Ads dashboards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can schedule a snapshot of the report in your dashboard with whoever you like, via email. Simply hit the share button add their email and customize the time, date, or frequency you\u2019d like to share the data.<\/p>\n\n\n\n<p>If you prefer, you can download a snapshot of the dashboard as a PDF by hitting the download button. This is obviously useful for adding to reports or presentations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"466\" src=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/dashboard.jpeg\" alt=\"track campaigns ad clicks, ad group performance and ad impression performance with a custom dashboard\" class=\"wp-image-7396\" srcset=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/dashboard.jpeg 1000w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/dashboard-300x140.jpeg 300w, https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/dashboard-768x358.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Alternative_Google_Ads_custom_dashboards\"><\/span>Alternative Google Ads custom dashboards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monitoring your Google Ad campaigns doesn\u2019t just fall to Google.<\/p>\n\n\n\n<p>There is, of course, a huge selection of <a href=\"https:\/\/www.clickcease.com\/blog\/best-software-for-ppc-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">software tools<\/a> that can be used to manage your Google Ads as well.\u00a0<\/p>\n\n\n\n<p>All of these tools can easily integrate with your Google Ads accounts and be used to monitor everything from your ad impressions or advertising budget to your conversion rate and other key performance and engagement metrics.<\/p>\n\n\n\n<p>Some popular options include:<\/p>\n\n\n\n<ul>\n<li>Adzooma<\/li>\n\n\n\n<li>Adalysis<\/li>\n\n\n\n<li>Funnel<\/li>\n\n\n\n<li>Report Garden<\/li>\n\n\n\n<li>Optmyzr<\/li>\n\n\n\n<li>Skai<\/li>\n\n\n\n<li>ClickCease<\/li>\n<\/ul>\n\n\n\n<p>All of these tools are built to monitor and optimize your PPC campaigns, giving a different perspective and a more complete view. And you can also export the data from these custom dashboards for your clients, or to present it to your own team, or as part of a <a href=\"https:\/\/www.clickcease.com\/blog\/ppc-audit-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC audit.<\/a><\/p>\n\n\n\n<p>Taking Adzooma as an example, you can monitor ad campaign performance across multiple platforms, not just Google Ads. So if you need to see how your key metrics for Meta for Business ads are performing vs Google then you can add that to your custom dashboard.<\/p>\n\n\n\n<p>With ClickCease, we focus on preventing fake traffic from bots or competitors. This invalid traffic, known as click fraud, can account for up to 60% of clicks and views on Google Ads campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.clickcease.com\/blog\/what-is-click-fraud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Find out more in our complete guide to click fraud.<\/em><\/a><\/p>\n\n\n\n<p>Using ClickCease gives you a unique view of your invalid traffic that Google doesn\u2019t see. For example, although Google does pick up invalid traffic, it isn\u2019t in real-time. So when traffic is picked up as fraudulent, you\u2019ll either need to apply for a refund yourself or wait for Google to refund you.<\/p>\n\n\n\n<p>ClickCease also works with <a href=\"https:\/\/www.clickcease.com\/blog\/facebook-ad-optimization-pro-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a> and <a href=\"https:\/\/www.clickcease.com\/blog\/is-it-worth-using-microsofts-bing-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Ads<\/a> and can help greatly improve your ROAS on your ad campaigns.<\/p>\n\n\n\n<p><strong><em>Try out ClickCease for FREE for 7 days and get a completely different view of your Google Ads campaigns.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business marketer, it&#8217;s important to have a single place to review your Google Ads campaign performance. Of course, you\u2019re familiar with the Google Ads dashboard. But did you know you can customize your dashboard experience? This can be done using both Google\u2019s own software and a range of third-party dashboard providers. Google actually [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[109,3,108,718],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All About Google Ads Custom Dashboards | ClickCease Blog<\/title>\n<meta name=\"description\" content=\"Need to get a custom view of your Google Ads campaign performance? Custom dashboards are a great way to get improved monitoring of your PPC ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About Google Ads Custom Dashboards | ClickCease Blog\" \/>\n<meta property=\"og:description\" content=\"Need to get a custom view of your Google Ads campaign performance? Custom dashboards are a great way to get improved monitoring of your PPC ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"ClickCease Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClickCease-484865984976254\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T11:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T16:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clickcease.com\/blog\/wp-content\/uploads\/2022\/11\/Everything-You-Wanted-to-Know-About-Google-Ads-Custom-Dashboards.png\" \/>\n\t<meta property=\"og:image:width\" content=\"783\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oli Lynch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/OliLynchWrites\" \/>\n<meta name=\"twitter:site\" content=\"@clickcease\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oli Lynch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/\"},\"author\":{\"name\":\"Oli Lynch\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/#\/schema\/person\/b78aa0c9f82503dd2e1f6ea669e73d2b\"},\"headline\":\"Everything You Wanted to Know About Google Ads Custom Dashboards\",\"datePublished\":\"2022-11-17T11:31:00+00:00\",\"dateModified\":\"2023-06-09T16:51:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/\"},\"wordCount\":973,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#organization\"},\"articleSection\":[\"Analytics\",\"Google Ads\",\"Google Analytics\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/\",\"url\":\"https:\/\/www.clickcease.com\/blog\/google-ads-dashboard\/\",\"name\":\"All About Google Ads Custom Dashboards | ClickCease Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickcease.com\/blog\/#website\"},\"datePublished\":\"2022-11-17T11:31:00+00:00\",\"dateModified\":\"2023-06-09T16:51:20+00:00\",\"description\":\"Need to get a custom view of your Google Ads campaign performance? 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