How ClickCease saved one of our clients over 10k per month in fraudulent click activity

Background

Wit Digital is a marketing agency that provides digital advertising, web design, and SEO solutions to the home services industry (Plumbing, HVAC, Electric, Roofing, etc.).

Wit Digital was long aware that click fraud took place within the SEM (search engine marketing) campaigns they were running, but had always relied on Google to help combat individual occurrences on a case-by-case basis.

Activity within their SEM campaigns had always been fairly good within the Google Ads search network, so no major red flags had been raised with regards to fraudulent click activity.

After implementing ClickCease on one of their biggest Pay-Per-Click accounts, Daniel’s Plumbing of Austin, TX, they quickly realized the scale of click fraud that had been impacting their campaigns and costing their client tens of thousands of dollars.

“The numbers we saw over the first 30 days for Daniel’s Plumbing were pretty eye popping. After we had a few months of data under our belt, it was obvious that ClickCease was not only working, it was vital to our overall success and SEM strategy as the home service industry’s leading marketing agency”, says Jeff Wauthier, SEM Manager at Wit Digital.