Frequently asked questions

To keep your PPC campaigns safe from click fraud, monitor your metrics for anything unusual, set limits on clicks, and block suspicious IP addresses. Use tools to track clicks, and consider using a trusted fraud protection solution.

Click fraud protection works by monitoring ad campaign traffic, setting click thresholds, and employing algorithms to detect anomalies like repeated clicks or unusual activities. Other techniques include IP exclusion and device fingerprinting to block fraudulent clicks.        
On top of it, ClickCease uses advanced AI-powered detection and real-time monitoring and blocking, with over 2,000 behavior tests conducted on each click,plus IP blocking for Pmax and YouTube campaigns, Pixel Guard and Audience Exclusion.

Bots, which are automated computer programs, can be used to simulate human behavior and engagement, leading to misleading or false advertising results. This can be done by clicking on large volumes of ads automatically or by using scripts to increase their engagement numbers artificially.

Advertising platforms are actively implementing measures to lower the risks of ad fraud on their platforms.Google and Microsoft have their own systems to detect and prevent invalid clicks and traffic by blocking the fraudulent IP. However, many advertisers find that these measures don’t fully capture the scope of click fraud. Google’s approach is based on its own parameters, which aren’t publicly disclosed, and it applies the same invalid traffic definitions to all advertisers.Meta claims that their detection systems are capable of not just detecting and removing already existing accounts but also stopping them from being created in the first place. ClickCease, on the other hand, offers greater visibility and lets you customize certain thresholds and rules to match your business needs - giving you more control over how fraud is detected and blocked.In addition, ClickCease also applies Audience Exclusion capabilities and CHEQ’s Pixel Guard solution.

No, a reliable ad fraud detection software is designed to work efficiently without slowing down your site or hurting your users’ experience. It operates seamlessly in the background, ensuring real-time fraud detection while maintaining optimal site speed and user experience.

While basic manual efforts like monitoring metrics can help, manually detecting and blocking ad fraud is challenging due to the complexity of online advertising. Automated tools, such as specialized ad fraud detection software like - ClickCease, are recommended for more effective and comprehensive protection against evolving fraudulent techniques.

Bots are software codes or scripts programmed to execute specific tasks over the internet. When it comes to cybercrime, the tasks that these bots perform are with malicious intent.
Such malicious and fraudulent actions cause serious harm to businesses online. They can hurt the regular operations of websites, systems, marketing activities, etc., resulting in ineffective marketing campaigns, poor business decisions based on irregular data, financial losses, and more.
Bots are a major threat to cybersecurity, and they are becoming increasingly sophisticated and difficult to detect. Therefore, organizations need to implement strong security measures to protect themselves from bot attacks.

Usually, a bot attack would slow down your website, network, or system. So, if you notice an unusual change in the way they commonly work, it can be taken as a red flag and investigated further.
Google Analytics or other reporting tools should be your first go-to tool. Dig deeper into your analytics to spot uncommon patterns, such as website visits coming from strange locations, repetitive clicks from the same user or IP address, high bounce rates, etc.
Remember to regularly monitor your traffic and keep your protection measures up to date.
Read this bot protection guide to learn some commonly used techniques and strategies to minimize the risks of bot attacks.

Bot mitigation improves performance by preventing malicious bots from engaging with your website, ensuring genuine user access, faster load times, and a positive user experience. It not only prevents bot attacks but also safeguards against fraud, maintains data integrity, and contributes to server efficiency, reducing the risk of downtime.

Bot mitigation actively blocks bots on WordPress websites and provides detection data for other hosting platforms.
It uses a combination of advanced algorithms to analyze patterns and detect fraudulent activity. By constantly monitoring suspicious activity, it detects and blocks malicious bots from interacting with your website in real time.
This way, the invalid traffic stays filtered out from your website, allowing you to focus on genuine interactions and improve website performance for real users.

You can spot suspicious activities and traffic anomalies in both your Google Ads reports and Google Analytics.
If there are any unusual patterns in your traffic, like sudden fluctuations in your clicks, spikes of visits from particular locations, or multiple clicks on your ads from the same IP address, those could indicate invalid traffic.
Also, you can use a third-party protection tool like ClickCease that will automatically detect and block invalid traffic from your Google Ads campaigns.

To recover or minimize the consequences of invalid traffic after it has affected your website, ads, or organic activity, there are a few steps you can take.
First, try to identify the fraudulent sources of Invalid traffic and filter them out from further interactions. Your next step would be to figure out where your vulnerabilities are or what might have triggered invalid traffic.
This will help you take appropriate actions to fix your vulnerabilities and minimize the risks of invalid traffic in the future.

Invalid Traffic affects advertising channels differently. In display and video advertising, invalid traffic can inflate metrics like impressions and views, while search advertising may suffer from click fraud. Social media engagement metrics can also be distorted. Invalid traffic undermines campaign effectiveness, reduces the return on investment (ROI), and compromises data integrity.Implementing solutions like ClickCease helps detect and prevent invalid traffic, ensuring more accurate and efficient advertising efforts.

If you want to maintain effective online marketing efforts and increase your chances for better ROI, you should consider using ClickCease. The software tool protects you from cyber risks like invalid traffic, click fraud, and ad fraud that drain your advertising budgets.
It will block the fraudulent actors automatically, allowing you to stay focused on activities that drive real results and more revenue.