Oli Lynch
Matthew Iyiola
Ilan Missulawin
It’s easy to hear the word “sales” and picture a confusing mix of marketing, copywriting, advertisement, and a host of other activities geared towards selling your product. But, seasoned marketers understand...
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Naida AllenOnline Scam vs Fraud Websites: What’s the Difference?
In 2010, victims lost over $388 Billion to online fraud and scam schemes. Norton Cybercrime Report stated that the number was up by 3% by the following year, and by 2018, a McAfee report states that the figure had...
Natan GoldenHidden Costs in PPC? Google Rolls Out Confirming Gross Revenue
Google has announced a new initiative to help advertisers and publishers verify that no hidden fees were taken in their display ad campaigns. The new solution, Confirming Gross Revenue, is designed to improve...
Are Automation Tools Clicking Your Ads & Do You Need To Stop Them?
Marketers understand the power of automation; it saves time and resources, and helps you achieve better results. But some automation tools can be counterproductive, or used for fraud. And some also put a massive strain...
