Oli
Zack Shipman
As a business owner, you might be wondering if using Google Ads is worth you time. Some have had bad experiences, others just don’t think it’s worth the hassle. And some just don’t think that Google Ads works for anyone...
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SEO vs PPC: What’s the Difference?
There are so many acronyms in online marketing it can be hard to keep up. But, there are two that every digital marketer needs to understand, PPC and SEO. When it comes to finding your focus and boosting your brand...
Financial Services Marketing Pays A High Price For Click Fraud
Promoting financial services products online has always been a competitive industry with big profits at stake. From banking and investing, to accountants and wealth advisors, the financial services industry is a broad...
What Does Google Do To Prevent Click Fraud?
Online advertising is huge. In 2019, it’s estimated that more than $330 billion was spent on digital advertising platforms including Google, Facebook and Amazon. According to research by Cheq and the University of...
