Oli
Ilan Missulawin
If you’re paying to promote based on clicks or impressions, have you ever wondered how many of these clicks are seen by real humans? Perhaps you’ve heard of click fraud and you’re curious: What is click fraud, and how...
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All You Need To Know About Customer Lifetime Value (CLV)
As a marketer, you might have seen reference to CLV, or customer lifetime value. Sometimes referred to as lifetime customer value (LCV), this is a useful metric that can be handy when managing your marketing budget or...
Click Farms Are The Cruel Reality Of The Ad World
Click farms have become the torment of honest people everywhere. Without knowing it, activity from a click farm has had a direct impact on your life: whether manipulating social media algorithms to promote certain...
Getting Started With Google Shopping
The world’s biggest ecommerce platforms are Amazon and Google Shopping. But it wasn’t always this way. Google had the lead in online product searches as recently as 2016, but Amazon currently leads with...
