Oli
Running an online marketing campaign, you might come across the term cost per mille (CPM), or cost per impression. This can actually be a very useful option when it comes to running a Google Ad campaign, with CPM being...
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How to Use Negative Keywords in Google Ads? The Complete Beginners Guide
When creating a Google Ads campaign, it goes without saying that you need to really carefully consider your campaign’s keyword list. But did you know that using negative keywords are equally effective, if not more...
All About Facebook Ad Fraud
Facebook have firmly established themselves not just as the biggest social media network, but also as a formidable way to spread your advertising message. But with some pretty iffy press over the past few years; with a...
Ilan Missulawin
What is CTR? All about Click Through Rates
If you’ve seen the acronym CTR on your PPC dashboard, you might be wondering, what is CTR? It stands for click through rate and it refers to the amount of people clicking on your link or ad. What is click through rate...
