Oli
Jonathan
Most businesses have plenty on their plate right now without needing to worry about how to protect PPC campaigns. The coronavirus pandemic of 2020 has certainly twisted many marketing strategies, and a lot of businesses...
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The Complete Guide To Click Fraud & Ad Fraud
CHAPTER 1Why click fraud matters? CHAPTER 2History of PPC? CHAPTER 3How click fraud works? CHAPTER 4Infamous ad fraud cases CHAPTER 5Preventing invalid clicks CHAPTER 6How ClickCease can help How PPC can make your...
Botnets: What Are They and Should I Be Worried?
Although the singularity hasn’t happened for real, yet, if it ever does happen it’ll probably be some bastardised offspring of botnets. Botnets are currently everywhere and are responsible for a huge amount of internet...
How to Write Great Ad Copy for PPC
There are various skills and art forms needed to craft a winning PPC ad campaign, and one of those is writing good ad copy. But anyone can do that, right? It’s just a simple case of putting your message across in that...
