Oli
“If you want to go fast, go alone. If you want to go far, go together.” — African Proverb Great news today! We are excited to announce that ClickCease has been acquired by Cheq.ai. This marks the merger of two of the...
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Yuval Haimov
All About Facebook Ad Fraud
Facebook have firmly established themselves not just as the biggest social media network, but also as a formidable way to spread your advertising message. But with some pretty iffy press over the past few years; with a...
A Short History of Ad Click Bots & PPC Fraud
Ad clicker bots have been a thorn in the side of PPC marketers since the start. These pesky automated troublemakers zap the budget of businesses and have become increasingly sophisticated in recent years. Today, click...
Jonathan
Ilan MissulawinUsing Psychology to Boost CTR & Conversions in PPC Marketing
PPC ads are created to move the sales needle, either through high CTR, which increases the number of possible leads, or outright sales. If the ad isn’t making any of these two things: raising awareness and sales, then...
