Oli
Ilan Missulawin
You might have seen mention of Google Performance Max, which was first mentioned by the search giant in early 2021. As always, there are plenty of changes coming to the way Google Ads manages your ad campaigns. And, as...
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How to Analyze Competitors PPC Campaigns in 2022
If you’re setting up a PPC ad campaign, you should never just jump blindly into the abyss. There is a lot of research to do before you get started. And one of the most important things is to do your PPC competition...
What Is Bounce Rate? The Causes & The Fix
Bouncing on your ads? You don’t want that… Do you? You’ve probably seen the bounce rate referred to in your Google Ads, or in online guides to website marketing. So what exactly is the bounce rate? Is there...
How To Target Local Search Terms & Keywords for Google Ads
Ranking on page one of Google is key to the success of any business that operates online. Whether in the paid search results, or organically, a higher ranking means more web traffic from potential customers. In fact...
