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The GCLID, or Google Click Identifier, is an essential component for tracking your Google Ads campaigns. On any given Google Ads campaign, there is a lot of information being passed around. Using the Google GCLID...
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How to Calculate Impressions Using CPM (Cost per Mille)
Running an online marketing campaign, you might come across the term cost per mille (CPM), or cost per impression. This can actually be a very useful option when it comes to running a Google Ad campaign, with CPM being...
How to Use Negative Keywords in Google Ads? The Complete Beginners Guide
When creating a Google Ads campaign, it goes without saying that you need to really carefully consider your campaign’s keyword list. But did you know that using negative keywords are equally effective, if not more...
All About Facebook Ad Fraud
Facebook have firmly established themselves not just as the biggest social media network, but also as a formidable way to spread your advertising message. But with some pretty iffy press over the past few years; with a...
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