Oli
Zack Shipman
Writing ads for the world’s most popular social media platform? There is a fine art to creating ads that convert on Facebook. Whether you’re looking for more visitors or followers, getting people to download or...
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Understanding Search Intent and High Performing Keywords
If you’re running any form of content marketing, from pay per click to search engine optimization, you’ll need to build a list of keywords to target. But how do you choose those keywords? And how do you find the...
5 Tips To Manually Prevent Click Fraud
Click fraud. If you’re a digital marketer, you’ve probably heard the term or one of its variables mentioned: Ad fraud, invalid traffic, bot clicks, fake clicks… These all basically add up to the same end result:...
Google, Cookies & Your Ads: The Next Big Change In Marketing
If you’ve been watching the trends in digital marketing over the past year or two, you might have heard that Google are planning to phase out third party cookies. In fact, the announcement has been made that third party...
