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Online advertising is huge. In 2019, it’s estimated that more than $330 billion was spent on digital advertising platforms including Google, Facebook and Amazon. According to research by Cheq and the University of...
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Ilan MissulawinWhy Are A Football Club’s Sponsors Facing Organised Click Fraud?
Football, also known as soccer, is the most popular and followed sport in the world. In fact fans of major football clubs are some of the most passionate and engaged brand ambassadors anywhere in the world. So it’s easy...
Max Your Software Marketing: Selling Apps & SaaS
The world of digital products is an exciting one, with the size of the market predicted to grow to around $307 billion by 2026. And with a gigantic scope of potential products, with seemingly limitless growth potential...
How Click Fraud Impacts E-Commerce Businesses
Our State of Click Fraud in SME Advertising for 2020 found that on average, pay per click ads are hit by an average of 14% in fraudulent clicks. However, even this level of fraud varies depending on factors such as...
