If you’re looking to maximise your business exposure online, you’ve most likely considered creating a display campaign with Google Ads. Formerly known as Adwords, using a Google Display Network ad is a formidable weapon...
Category - PPC
Oli
Ilan MissulawinClick Fraud Statistics and Analysis – 2019 User Manual
How many of your PPC ad clicks are invalid clicks or click fraud? We take a look at the statistics surrounding click fraud, a practice which is highly damaging for advertisers, but very profitable for some unscrupulous...
What Is Cost Per Lead and How Do You Calculate It?
There are many different ways to generate sales and find new customers online using a variety of advertising options. Cost per click isn’t always suitable, depending on your business model. So is cost per lead (CPL) a...
Aaron Taylor
Dunia Mommandi
