Paying for it is cheating, right? When it comes to pushing your website online, generating traffic to your website sometimes needs a helping hand. There are a lot of different sources of paid traffic online these days...
Category - PPC
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What is Click Spam and How Does it Affect Me?
As if there aren’t enough fraudulent practices to keep marketers awake at night, now you’ve got a new one to add to your list: click spam. OK, what is click spam exactly? Click spam, also known as click flooding...
How to Spot Click Fraud on Your PPC Ads
You’ve already heard how click fraud is a growing threat, and that on paid ads, 1 in 5 clicks (at least) are from automated sources. But how can you tell if you’ve been a victim of click fraud or ad fraud? Spotting and...
