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digital marketing campaigns need planning if you are creating content to attract new customers
PPC

The Complete Digital Marketing Checklist for SMEs

Matthew Iyiola | November 30 | 14 min read

a PPC campaign audit can help improve ad position and keyword performance
PPC

How To Do a PPC Audit

Matthew Iyiola | November 15 | 11 min read

How does real time bidding or RTB work?
PPC

What is Real Time Bidding? The Guide to RTB

Oli Lynch | October 28 | 8 min read

invalid traffic affects your ad impressions and your ad revenue
PPC

What Is Invalid Traffic (IVT)?

Oli Lynch | October 19 | 8 min read

How can you calculate cost per acquisition on your ad campaigns
PPC

How to Calculate CPA

Ilan Missulawin | September 12 | 6 min read

What is Click Spam and How Does It Affect Your Ads?
PPC

What is Click Spam and How Does It Affect Your Ads?

Oli Lynch | September 8 | 6 min read

What are native ads? And how can you use them?
PPC

What Are Native Ads and How Can You Use Them?

Natan Golden | August 2 | 10 min read

Google header Confirming Gross Revenue
PPC

Hidden Costs in PPC? Google Rolls Out Confirming Gross Revenue

Oli Lynch | July 28 | 3 min read

A high converting landing page can win you more customers
PPC

How to Create a High Converting Landing Page

Natan Golden | July 21 | 15 min read

Most Popular

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? (with Examples)

Oli Lynch | March 23 | 11 min read

cost per mille is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

Oli Lynch | October 14 | 7 min read

Check out our click fraud and ad fraud statistics
PPC

The Ultimate Click Fraud Statistics 2022

Ilan Missulawin | March 10 | 6 min read

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? (with...

11 min read

cost per mille is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

7 min read

Check out our click fraud and ad fraud statistics
PPC

The Ultimate Click Fraud Statistics 2022

6 min read