The key to any successful digital advertising campaign? Choosing the right keywords. But how do you do keyword research to nail those PPC goals? We’ve looked in the past at building your PPC marketing strategy and some...
Category - PPC
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All About Adwords Express & Google Smart Campaigns
Managing PPC ads is supposed to be simple. But with so much to take into consideration, an effective pay per click ad campaign can be a huge time suck. This is where Google Smart Campaigns step in. To create a really...
Mobile App Advertising: The Pros and Cons
Approximately 70% of all web traffic comes from mobile devices. And every day, around the world, approximately 30 million apps are downloaded. Many of these mobile apps are monetised by pay per click ads, which means...
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