In the world of digital marketing, programmatic advertising is one of the most effective options available. This broad term refers to a growing range of advertising channels, with a lot of variables, choices and...
Category - PPC
Oli
What Is Cost Per Visit (CPV) and How To Calculate It?
As a digital marketer you probably have a whole stack of KPIs that you’re monitoring on a daily basis. So here is another one for you… Cost per visit, or CPV. Understanding your cost per visit can help you make sense of...
How To Do Keyword Research for PPC Ads
The key to any successful digital advertising campaign? Choosing the right keywords. But how do you do keyword research to nail those PPC goals? We’ve looked in the past at building your PPC marketing strategy and some...
Ilan Missulawin
