Of the many fraudulent practices you might encounter as a marketer, ad stacking can be hard to spot. Like all of the click fraud practices, it skews your KPIs, loses you money and erodes trust in programmatic marketing...
Category - PPC
Oli
A Guide To Understanding Programmatic Advertising
In the world of digital marketing, programmatic advertising is one of the most effective options available. This broad term refers to a growing range of advertising channels, with a lot of variables, choices and...
What Is Cost Per Visit (CPV) and How To Calculate It?
As a digital marketer you probably have a whole stack of KPIs that you’re monitoring on a daily basis. So here is another one for you… Cost per visit, or CPV. Understanding your cost per visit can help you make sense of...
Ilan Missulawin
