No doubt Google is the biggest and one of the most reputed search engines in the world with over 70,000 searches every second. But with 33% of the US market, and billions of daily global searches, Bing is no slouch in...
Category - PPC
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Ilan MissulawinWhat You Need To Know About Google Privacy & Ad Tracking Changes in 2022
In February 2022, Google announced that they will be ending cross-app tracking on Android. For advertisers, this means less effective targeting on Google’s app ecosystem. But it’s a change that has been in the works for...
Marketing vs GDPR: Europe Rules IAB’s Consent Mechanism Illegal
Whether you regularly click on the ‘accept all’, or you carefully go through the permissions to ‘save preferences’; the truth is that those marketing consent pop-ups don’t pass muster with European GDPR regulations. In...
