Our State of Click Fraud in SME Advertising for 2020 found that on average, pay per click ads are hit by an average of 14% in fraudulent clicks. However, even this level of fraud varies depending on factors such as...
Category - PPC
Oli
The Ultimate Guide To Search Engine Marketing (SEM)
The internet is your local high street, and your website is your shop window. So, how do you get customers to pop in, browse and maybe even buy something? The answer: Search engine marketing. Often referred to as SEM...
Retargeting Or Remarketing? How To Keep Customers Coming Back
It takes around five times more money to win a new customer than to generate a new sale from an existing customer. You’ve heard that fact before, of course. It’s pretty much the first thing you learn in marketing school...
Ilan Missulawin
