Of the many fraudulent practices you might encounter as a marketer, ad stacking can be hard to spot. Like all of the click fraud practices, it skews your KPIs, loses you money and erodes trust in programmatic marketing...
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In the world of digital marketing, programmatic advertising is one of the most effective options available. This broad term refers to a growing range of advertising channels, with a lot of variables, choices and...
As a digital marketer you probably have a whole stack of KPIs that you’re monitoring on a daily basis. So here is another one for you… Cost per visit, or CPV. Understanding your cost per visit can help you make sense of...