If you’ve seen the acronym CTR on your PPC dashboard, you might be wondering, what is CTR? It stands for click through rate and it refers to the amount of people clicking on your link or ad. What is click through rate...
Category - PPC
Ilan Missulawin
Top Industries Affected by Click Fraud
The practice of click fraud costs businesses around $60 billion a year, with that figure rising year on year. In fact, as the methods get more sophisticated, click and ad fraud grows by around 25% year on year.The...
How to Choose the Right PPC Bidding Strategy For You
When planning to run a pay per click campaign through Google, understanding the different types of PPC bidding strategies is essential to making sure you don’t break the bank. After all, it can be tempting to just pick...
Oli
Aaron Taylor
Dunia Mommandi
Zack Shipman
