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digital marketing campaigns need planning if you are creating content to attract new customers
Marketing

The Complete Digital Marketing Checklist for SMEs

Matthew Iyiola | November 30 | 14 min read

There are many ad blockers including free adblockers
Marketing

Are Ad Blockers A Problem For Marketers?

Matthew Iyiola | November 28 | 8 min read

testing audience targeting with split testing can be a cost effective way to generate business growth
Marketing

What is Split Testing and How Can You Manage It?

Matthew Iyiola | November 22 | 9 min read

view different metrics on your google ads account with a dashboard template
Marketing

Everything You Wanted to Know About Google Ads Custom Dashboards

Oli Lynch | November 17 | 5 min read

a PPC campaign audit can help improve ad position and keyword performance
Marketing

How To Do a PPC Audit

Matthew Iyiola | November 15 | 11 min read

Form bot spam is another challenge for website owners
Marketing

The Problem With Form Bot Spam & How To Stop It

Matthew Iyiola | November 3 | 6 min read

Cyber Monday scams are a challenge to marketers
Marketing

The Cyber Monday Scams Business Owners Need To Watch For

Matthew Iyiola | October 31 | 7 min read

Ecommerce fraud prevention is an important strategy for shopping websites
Marketing

What Every Ecommerce Marketer Needs To Know About Fraud Detection

Matthew Iyiola | October 31 | 9 min read

How does real time bidding or RTB work?
Marketing

What is Real Time Bidding? The Guide to RTB

Oli Lynch | October 28 | 8 min read

Most Popular

Controversial ads can work, but they can also backfire
Marketing

Do Controversial Ads Work? And How Can You Make Them? (with Examples)

Oli Lynch | March 23 | 11 min read

How can you calculate cost per acquisition on your ad campaigns
Marketing

How to Calculate CPA

Ilan Missulawin | September 12 | 6 min read

How much are you paying for each visitor to your website (CPV)
Marketing

What Is Cost Per Visit (CPV) and How To Calculate It?

Oli Lynch | October 27 | 5 min read

Controversial ads can work, but they can also backfire
Marketing

Do Controversial Ads Work? And How Can You Make Them? (with...

11 min read

How can you calculate cost per acquisition on your ad campaigns
Marketing

How to Calculate CPA

6 min read

How much are you paying for each visitor to your website (CPV)
Marketing

What Is Cost Per Visit (CPV) and How To Calculate It?

5 min read