The art of generating effective ChatGPT prompts became really a thing during this last year. It’s no secret that the rise of new AI tools has created quite a buzz in the digital marketing world, not excluding PPC experts like you.      

To unlock ChatGPT’s full potential, it’s crucial to have a set of prompts tailored to specific situations. 

In this blog post, we’ll explore how ChatGPT prompts could make lives easier for PPC experts. You’ll also find a list of the most effective prompts for PPC, categorized for easy reference.       

How do ChatGPT prompts work? 

Consider the prompts as the conversation starters with your AI assistant. You ask your question or give a command, and it responds back with your specific need.

It’s like asking your virtual assistant Alexa to increase the temperature by 50 degrees Celsius while preparing the last layer of your cake. But if you don’t specify that you need the temperature in the oven increased, you will end up sweating until you notice that your room temperature is increasing and your cake is ready but undercooked…        

In other words, the AI assistants, while smart, still lack the capacity to understand your current circumstances.  

That’s why clear and concise instructions are everything. They set the stage for the information and responses you receive to help you create PPC ads that make money.     

The role of ChatGPT prompts for PPC experts 

We all know there are still separate opinions about the true value of ChatGPT when it comes to paid ads.        

Some express concerns about its accuracy, while others worry that the generated content might lack emotional intelligence, making audience engagement harder.      

But let’s keep it clear: with just a few tweaks, you can always add a “human touch” or adapt based on factors like audience location, pain points, USPs, or product specifics, etc. Plus, once you become more proficient at identifying which prompts work best in different situations, your use of ChatGPT becomes even more effective.  

It will definitely help generate unique ideas and will help you save time and energy on time-consuming and manual tasks such as keyword research.          

Just to picture it better, these are just some of the benefits you and your PPC team can experience with ChatGPT:     

  • Automating routine tasks 
  • Identify and target new audience segments
  • Generating new creative ideas
  • Decrease the workload of your PPC team
  • Better resource allocation
  • Better results and higher Return on Investment (ROI)

1. Keyword research

Keywords – the initial starting point of any Google ads or Bing (now Microsoft) ads search campaign. 

ChatGPT can assist in generating keyword ideas and providing insights on search intentions, competition, and relevance, helping advertisers identify the most effective keywords for their PPC campaigns.

These prompts can supercharge your PPC keyword strategy:  

  • Suggest relevant keywords to advertise this landing page: [URL to the landing page].
  • List [number] keyword ideas to advertise about [product name].
  • I’m running a [platform and ad format] campaign about [few details about your campaign]. Find keywords similar to this one [keyword or list of keywords].
  • Generate the most popular keywords for the topic of [topic].
  • I’m running an ad campaign about [product or service with few details]. My target audience is [your audience]. Brainstorm negative keywords for the topic of [topic]
  • Group the following list of keywords in categories by search intent and category: [list of keywords].   
  • Create [number] ad groups for the following list of keywords: [list of keywords].

2. Ad creatives and copywriting

With information about your product or service, campaign goals, intended audience, etc, ChtGPT can help you create compelling ad copy variations.  

Here are the most effective prompts to use for generating your ad copy:

  • I’m creating a Google search ad for [product, service, or topic]. I need you to create [number] suggestions for the ad headline and description.  
  • I’m running a [type of your PPC ad] about [product or service] with [targeted keyword] as the main keyword. I’m targeting [describe your ad group audience] with this ad: [ad copy]. Adapt this copy for the ad group of [describe your new ad group audience].
  • With the ad copy below, I’m targeting [audience group and description]. Generate 10 similar variants in which the Call to Action (CTA) will be shorter, stronger, and more concise: [ad copy], CTA to be edited: [CTA].
  • I need to create a Meta video ad for a story as placement about [describe your product or service]. My target audience is [few words to describe the target audience]. Please suggest creative ideas about the video and the description.
  • I’m currently running a responsive search ad on Google about [describe your product or service], and the target audience is [description of your audience group]. Based on the headline and description I currently use, please suggest other variants to target different pain points of this target audience for an A/B test.
    The current ad creative: 

3. Defining the target audience

Even if you already have clearly defined your “ideal” buyer persona, don’t limit your audience possibilities.  

ChatGPT can provide guidance on audience segmentation and demographics, helping you identify or refine your customer profiles for precise targeting. Check the prompts below for this step: 

  • I’m running a [type of ad campaign] for [product/service]. Suggest audience groups that I can target based on [criteria].  
  • I’m running a [type of ad campaign] for [product/service]. My target audience is [audience specifics]. I need you to identify the most common pain points of this audience group associated with [your product/service] and generate [number] of ad copy suggestions based on this.
  • I’m running a [type of ad campaign]. My target audience is [audience demographics, interests, etc.], and I’m targeting with these keywords [targeted keywords]. Generate hypotheses about what factors might affect the performance of my campaign.
  • Act like you are an experienced PPC expert. I want to run Google ads for [describe your business and product or service with its specifications]. Create an ideal audience for this ad.

4. Campaign strategy

ChatGPT can offer strategic advice on campaign goals, budget allocation, bidding strategies, and ad scheduling. This will help you come up with better-informed decisions to maximize campaign ROI.  

Leverage these prompts to design winning PPC campaigns:      

  • I want to run a creative display ad on social media for [product or service]. Suggest the best placements and platforms I should consider to attract potential customers. 
  • I’m preparing a PPC campaign for [short business and product/service description]. Act as an experienced PPC strategist and suggest ad platforms, placements, and format combinations so I can set up multiple campaigns. 
  • I’m preparing a Google search ad campaign about [describe your product/service]. Please suggest ad groups with ad copy and headlines for each of these keywords [list your keywords]. Group them in a table format.
  • I’m running a PPC campaign about [product/service description]. My target audience is [describe your audience] on the following platforms: [list the platforms where you run your ad]. Suggest a budgeting strategy per platform.

5. Generate product descriptions and names

Let’s face it: many PPC experts claim that creativity is not their strongest skill, and crafting unique and engaging product descriptions for your advertised products requires a touch of artistry and linguistic finesse. 

With these prompts, you can let ChatGPT generate product names and descriptions that are engaging and informative: 

  • Please craft a compelling product description about [describe your product]. It needs to address the following USPs (Unique Selling Propositions) [drop your defined USPs].
  • I’m running a PPC campaign about [describe your product]. My target audience is [describe your audience]. Please generate 2 product descriptions and names for A/B testing that address the audience’s pain points.
  • Please provide a product description for [Product Name]. This product is [Product Category] that [Main Feature/Benefit]. It is designed for [Target Audience] and is [Product Specification]. Source.
  • Please write a [number] words engaging product description with a catchy name about [your product]. Focus on these main product features [product features] and use [type of tone of voice, e.g., casual, enthusiastic, etc.] tone of voice.

Search Engine Land suggests that you can use existing Excel spreadsheets with your list of products to generate product descriptions with ChatGPT. Check out their article about this and see how you can utilize it to generate even better product descriptions and names.

6. Landing page optimization

Yes, with the right prompts, ChatGPT can help you optimize the final destination your audience should land on. 

It can suggest ways, for example, to enhance the user experience by providing information on website usability, navigation, and personalization to increase conversion rates and customer satisfaction.  

Follow these landing page optimization prompts:

  • Suggest best practices on how to optimize my landing page about [product type]. The main target audience is [target audience].
  • I’m running a PPC campaign about [product description]. Suggest ideas on how to optimize its landing page with pain points relevant to [target audience].
  • Suggest optimal CTA (Call to Action) to optimize my landing page about [type of product] for better conversions.
  • Suggest creative ideas on how to optimize the design on my landing page about [product type]. It should be relevant for [target audience] to motivate them to take the next step.

Check out these prompt ideas for landing page optimization. They might inspire you to adjust or craft your unique prompts applicable to your current needs.

Additional tips for maximum results with your PPC campaigns

As a PPC expert, you can significantly streamline your work with ChatGPT and AI tools in general. However, once you’ve crafted a flawless campaign, don’t forget to make sure your ads reach real users only. 

ChatGPT prompts are great for building the strategy, keywords, and creative elements. Unfortunately, there’s no prompt that will help you get rid of invalid traffic (IVT) and bad actors that are draining your ad budgets. 

Shockingly, in 2022, nearly 40% of all online traffic was confirmed as invalid, resulting in a staggering $35.7 billion of wasted ad spend for PPC campaigns.

To ensure a PPC campaign’s effectiveness, it’s crucial to combine the power of ChatGPT assistance with an AI-driven bot detection solution.  

Bot detection tools for higher Return on Investment (ROI)

Employing a bot detection tool will help you maximize your PPC results, ensuring that your budget is dedicated to genuine interactions, ultimately driving real business outcomes.

ClickCease is tailor-made for PPC experts like you, protecting your ads against fraud. This way, you can invest your time and effort in continually enhancing your campaigns and mastering the art of generating effective ChatGPT prompts.       

Get your ads protected for free for 7 days.


Can ChatGPT be useful for PPC experts?

ChatGPT can offer valuable support for PPC experts in multiple ways. It can simplify tasks by automating repetitive PPC management responsibilities like campaign strategy creation, keyword research, or ad copywriting.

This automation frees up time for PPC experts to focus on more strategic aspects, such as, setup audience targeting, identifying relevant keywords, planning the campaign ad groups, etc.  

ChatGPT can pinpoint well-performing keywords, identify negative ones, and suggest areas for campaign improvement. 

How to write the perfect ChatGPT prompt for PPC?

To craft the perfect ChatGPT prompt for your PPC needs, follow these steps: 

Be clear and concise: Start by being clear about the current state of your PPC campaign. Indicate whether it’s a new campaign or one that’s already running. Specify the platform or ad type, such as search, display, or social media ads. 

Detail your optimization goals: Clearly state what you aim to optimize within the campaign. Whether it’s ad copy, keywords, bidding strategy, or targeting parameters, articulate your primary objective. 

Provide examples: Offer examples of your previous keywords, ad copies, or copy ideas that you’ve been considering. Sharing this information can help ChatGPT generate more contextually relevant suggestions.