The issue of bot traffic on Google Ads and other paid campaigns is one that has become well known in recent years. And with Elon Musk raising the issue of bots on Twitter this year, it’s become an issue that is...
Category - Google Analytics
Read our various articles about Google Analytics: From the basics of checking Real Time Traffic , to Cross device funnels and Goals, become a Google analytics pro and learn how to exclude Bots, Malwares and Click Farms from your Acquisition reports.
Oli Lynch
What Is Invalid Traffic (IVT)?
In search marketing, you’ve probably seen the term invalid traffic around, and dismissed it as an inevitability. Perhaps you’ve even claimed some money back from Google or Bing for invalid clicks on your Adwords...
9 Best Practice Tips for PPC Campaigns
Pay per click has become one of the most popular and effective marketing channels. It offers a level playing field for all companies, regardless of their size to advertise to the world. If you have the budget, you can...
Ilan Missulawin
Johnathan Dane
