In search marketing, you’ve probably seen the term invalid traffic around, and dismissed it as an inevitability. Perhaps you’ve even claimed some money back from Google or Bing for invalid clicks on your Adwords...
Category - Google Analytics
Oli
9 Best Practice Tips for PPC Campaigns in 2020
Pay per click has become one of the most popular and effective marketing channels. It offers a level playing field for all companies, regardless of their size to advertise to the world. If you have the budget, you can...
Google Ads Audience Targeting: How it Works & Best Tactics to Maximize ROAS
What is an Audience? An audience is just one of the many ways Google allows us to better target our potential customers and our target markets. According to Google, “Audiences are groups of people with specific...
Ilan Missulawin
Johnathan Dane
