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Category - Analytics

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How much are you paying for each visitor to your website (CPV)

What Is Cost Per Visit (CPV) and How To Calculate It?

As a digital marketer you probably have a whole stack of KPIs that you’re monitoring on a daily basis. So here is another one for you… Cost per visit, or CPV. Understanding your cost per visit can help you make sense of...

What is ROAS and How to Calculate It?

What is ROAS? The definition of ROAS is ‘return on advertising spend’. It refers to the income gained as a result of any advertising expenditure, such as new customers or sales generated through a specific campaign. If...

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