If you’re running any form of content marketing, from pay per click to search engine optimization, you’ll need to build a list of keywords to target. But how do you choose those keywords? And how do you find the...
Category - Analytics
Oli
What is Bot Traffic?
Bot traffic is essentially non-human traffic to a website. Bots are used extensively by online services to collect data from the internet, and to enhance our user experience. Your search results on Google would be more...
Ilan Missulawin
What Is Cost Per Visit (CPV) and How To Calculate It?
As a digital marketer you probably have a whole stack of KPIs that you’re monitoring on a daily basis. So here is another one for you… Cost per visit, or CPV. Understanding your cost per visit can help you make sense of...
Johnathan Dane
