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Category - Analytics

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What is GCLID and How Does it Work?

The GCLID, or Google Click Identifier, is an essential component for tracking your Google Ads campaigns.  On any given Google Ads campaign, there is a lot of information being passed around. Using the Google GCLID...

What is Bot Traffic?

Bot traffic is essentially non-human traffic to a website. Bot traffic is the result of software applications running automated tasks. Bots can perform repetitive tasks very quickly, at a rate that human beings simply...

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