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What is Bot Traffic?

Bot traffic is essentially non-human traffic to a website. Bots are used extensively by online services to collect data from the internet, and to enhance our user experience. Your search results on Google would be more...

What is ROAS and How to Calculate It?

What is ROAS? The definition of ROAS is ‘return on advertising spend’. It refers to the income gained as a result of any advertising expenditure, such as new customers or sales generated through a specific campaign. If...

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