As a marketer, you might have seen reference to CLV, or customer lifetime value. Sometimes referred to as lifetime customer value (LCV), this is a useful metric that can be handy when managing your marketing budget or...
Category - Analytics
Oli
What is GCLID and How Does it Work?
The GCLID, or Google Click Identifier, is an essential component for tracking your Google Ads campaigns. On any given Google Ads campaign, there is a lot of information being passed around. Using the Google GCLID...
What is CTR? All about Click Through Rates
If you’ve seen the acronym CTR on your PPC dashboard, you might be wondering, what is CTR? It stands for click through rate and it refers to the amount of people clicking on your link or ad. What is click through rate...
Ilan Missulawin
Aaron Taylor
Johnathan Dane
Loni Schuman
