Paying for ad impressions is something that digital marketers are familiar with. Most major online ad platforms use some kind of pay per view model (known as CPM – cost per mille). But do you know exactly what...
Category - Analytics
Oli
Google, Cookies & Your Ads: The Next Big Change In Marketing
If you’ve been watching the trends in digital marketing over the past year or two, you might have heard that Google are planning to phase out third party cookies. In fact, the announcement has been made that third party...
Ilan MissulawinAll You Need To Know About Customer Lifetime Value (CLV)
As a marketer, you might have seen reference to CLV, or customer lifetime value. Sometimes referred to as lifetime customer value (LCV), this is a useful metric that can be handy when managing your marketing budget or...
Johnathan Dane
