The GCLID, or Google Click Identifier, is an essential component for tracking your Google Ads campaigns. On any given Google Ads campaign, there is a lot of information being passed around. Using the Google GCLID...
Category - Analytics
Oli
What is CTR? All about Click Through Rates
If you’ve seen the acronym CTR on your PPC dashboard, you might be wondering, what is CTR? It stands for click through rate and it refers to the amount of people clicking on your link or ad. What is click through rate...
Ilan Missulawin
Aaron TaylorWhat is Bot Traffic?
Bot traffic is essentially non-human traffic to a website. Bot traffic is the result of software applications running automated tasks. Bots can perform repetitive tasks very quickly, at a rate that human beings simply...
Johnathan Dane
Loni Schuman
