In February 2022, Google announced that they will be ending cross-app tracking on Android. For advertisers, this means less effective targeting on Google’s app ecosystem. But it’s a change that has been in the works for...
Category - Analytics
Oli
Ad Impressions: What Are You Really Paying For?
Paying for ad impressions is something that digital marketers are familiar with. Most major online ad platforms use some kind of pay per view model (known as CPM – cost per mille). But do you know exactly what...
Google, Cookies & Your Ads: The Next Big Change In Marketing
If you’ve been watching the trends in digital marketing over the past year or two, you might have heard that Google are planning to phase out third party cookies. In fact, the announcement has been made that third party...
Ilan Missulawin
Johnathan Dane
