CHAPTER 1Why click fraud matters? CHAPTER 2History of PPC? CHAPTER 3How click fraud works? CHAPTER 4Infamous ad fraud cases CHAPTER 5Preventing invalid clicks CHAPTER 6How ClickCease can help How PPC can make your...
Category - Click Fraud
Oli
Competitor Click Fraud: A Case Study
Ever wondered if your competitors click your PPC ads? Maybe you’ve even considered clicking on your competitors adwords links yourself (naughty naughty). Although a single click here or there is nothing, there’s only...
How to Spot Click Fraud on Your PPC Ads
You’ve already heard how click fraud is a growing threat, and that on paid ads, 1 in 5 clicks (at least) are from automated sources. But how can you tell if you’ve been a victim of click fraud or ad fraud? Spotting and...
Ilan Missulawin
Alex Goldfarb
Dunia Mommandi
