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SEO spam is a black hat tactic
Google Analytics

What is SEO Spam and How Does It Impact Your Site?

Oli Lynch | June 10 | 10 min read

: What You Need To Know About Google Privacy & Ad Tracking Changes
Google Analytics

What You Need To Know About Google Privacy & Ad Tracking Changes in 2022

Oli Lynch | March 4 | 8 min read

What is a bounce rate and what causes it?
Google Analytics

What Is Bounce Rate? The Causes & The Fix

Oli Lynch | January 5 | 11 min read

Ad impressions can be fraudulent, but how does that affect your campaigns?
Google Analytics

Ad Impressions: What Are You Really Paying For?

Oli Lynch | August 5 | 8 min read

How can you understand search intent and find high performing keywords
Google Analytics

Understanding Search Intent and High Performing Keywords

Oli Lynch | June 29 | 10 min read

The highlights of the Google Marketing Livestream 2021
Google Analytics

Google Marketing Livestream 2021: The Highlights

Oli Lynch | June 7 | 8 min read

the end of cookies on Google means big changes to marketing
Google Analytics

Google, Cookies & Your Ads: The Next Big Change In Marketing

Oli Lynch | June 3 | 8 min read

What is bot traffic, and how to stop traffic bots?
Google Analytics

What is bot traffic, and how to stop traffic bots?

Ilan Missulawin | March 10 | 11 min read

How to understand customer lifetime value (CLV) and the formula for working it out
Google Analytics

All You Need To Know About Customer Lifetime Value (CLV)

Oli Lynch | January 11 | 8 min read

Most Popular

What is bot traffic, and how to stop traffic bots?
Google Analytics

What is bot traffic, and how to stop traffic bots?

Ilan Missulawin | March 10 | 11 min read

What Is Cost Per Visit (CPV) and How To Calculate It
Google Analytics

What Is Cost Per Visit (CPV) and How To Calculate It?

Oli Lynch | October 27 | 5 min read

GCLID card
Google Analytics

What is GCLID and How Does it Work?

Oli Lynch | October 24 | 8 min read

What is bot traffic, and how to stop traffic bots?
Google Analytics

What is bot traffic, and how to stop traffic bots?

11 min read

What Is Cost Per Visit (CPV) and How To Calculate It
Google Analytics

What Is Cost Per Visit (CPV) and How To Calculate It?

5 min read

GCLID card
Google Analytics

What is GCLID and How Does it Work?

8 min read

Bots in your reports?

Some of them came in through your ads.

Filtering bots in GA4 cleans up the report. It doesn't stop bots from clicking the ads you pay for. ClickCease flags invalid clicks on your campaigns and blocks those sources from clicking again.

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What is click fraud?