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psychology in marketing can be very effective
PPC

Using Psychology to Boost CTR & Conversions in PPC Marketing

Ilan Missulawin | August 11 | 10 min read

Accounts based marketing techniques can be used for small businesses too
PPC

Accounts Based Marketing: An Introduction for SMEs

Oli Lynch | August 5 | 11 min read

Audience targeting with Google Ads
PPC

All About Google Ads Audience Targeting

Oli Lynch | July 29 | 11 min read

how to plan a PPC strategy in Google Ads
PPC

The Ultimate Guide to Creating a PPC Strategy

Oli Lynch | June 24 | 22 min read

is it worth using Microsoft's Bing Ads?
PPC

Is It Worth Using Microsoft’s Bing Ads?

Oli Lynch | May 28 | 9 min read

how to protect PPC and marketing budgets online
PPC

10 Reasons to Protect PPC Ads in 2020

Oli Lynch | April 9 | 7 min read

Top Paid Traffic Sources for Websites
PPC

All About Paid Traffic Sources for Websites

Oli Lynch | March 31 | 17 min read

How can you handle your marketing during the coronavirus crisis
PPC

Managing Your Online Marketing During the Coronavirus Outbreak

Oli Lynch | March 23 | 6 min read

business competitors can use shady tactics like click fraud to get ahead
PPC

Competitor Click Fraud: A Case Study

Oli Lynch | February 19 | 8 min read

Most Popular

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with Examples]

Oli Lynch | March 23 | 11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

Oli Lynch | October 14 | 7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

Ilan Missulawin | March 10 | 8 min read

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with...

11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

8 min read