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What is customer acquisition strategy?
PPC

Everything You Ever Wanted To Know About Customer Acquisition

Oli Lynch | November 8 | 18 min read

How to claim a Google Ads refund for invalid traffic
PPC

How To Claim A Google Ads Refund For Invalid Clicks

Ilan Missulawin | October 5 | 7 min read

How to use Google Ads extensions
PPC

Google Ads Extensions: How To Choose & Use Them

Oli Lynch | September 8 | 13 min read

Ad impressions can be fraudulent, but how does that affect your campaigns?
PPC

Ad Impressions: What Are You Really Paying For?

Oli Lynch | August 5 | 8 min read

What is Google Ads Quality score and how can it help your PPC campaigns?
PPC

How To Improve Your Google Ads Quality Score

Zack Shipman | August 4 | 6 min read

Click fraud and ad fraud could be a problem for travel marketing as the tourism industry recovers
PPC

Time For A Vacation? Travel Marketing After Covid

Oli Lynch | July 21 | 6 min read

Understanding when to use SEO vs PPC is a key part of search engine marketing
PPC

SEO vs PPC: What’s the Difference?

Oli Lynch | June 28 | 9 min read

PPC tips for ecommerce and online business
PPC

9 Best PPC Tips and Strategies

Oli Lynch | May 17 | 14 min read

Tips to Optimize Your PPC Ad Campaigns for Summer
PPC

4 Tips to Optimize Your PPC Ad Campaigns for Summer

Ilan Missulawin | May 13 | 5 min read

Most Popular

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with Examples]

Oli Lynch | March 23 | 11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

Oli Lynch | October 14 | 7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

Ilan Missulawin | March 10 | 8 min read

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with...

11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

8 min read