Getting your website seen is the first challenge for many businesses. And although using PPC ads is a great way to zoom to the top of Google, it can be expensive. Which is where organic search rankings come in.
The art and science of search engine optimization, aka SEO, is an essential element in the digital marketers toolbelt.
The problem is, there is lot of misinformation and there are no guarantees of success. So what’s a business owner to do? Well, luckily we’ve put these super handy SEO tips together to help you rank faster!
Top Ranking
Let’s paint the scene.
You have a fantastic website. You have some customers. But, you are keen to experience growth. You are eager to make your mark in the online world. So, now you need to master the art of promotion. Well, that’s where your website is promoted by using a wide range of SEO practices.
These are some of the best methods to grow your backlinks, improve your keyword rankings and generally improve your organic site traffic…
Reaching Out
Your customers need to hear or read amazing things about your company. So much so, that outreach is an essential part of the marketing process. You need to promote your website in a positive light. Outreach, for this reason, can maximize your businesses potential in a tremendous way. Remember: second best is not an option.
Outreach can be an excellent way of asserting your dominance in the digital world. Think of it as your stamp, or mark, on the internet. But, it’s also a great tool to making sure that your company is being promoted in a glowing light.
The science behind it is simple. You need to make sure that you are ‘reaching out’ to customers all over. You need to make sure that you are engaging with your demographic on a more personal basis. There is a myriad of ways that we can do this. Social media is, of course, one of the most popular means of doing this. But, we can provide content and blogs to help shape people’s perceptions of your company. All of this can be done to ensure that awareness is built around your business. Aside from awareness, you can benefit from increased leads and sales.
Fresh Content
The most crucial SEO tip by fair is…. Creating useful content on a regular basis. This can be written content such as blogs or ebooks, videos or podcasts – but make it useful and make it regularly.
It should be engaging. It should enrich your audience and resonate with them in a way that has never been done before. But, it also holds benefits for you too.
Website promotion can be a tough nut to crack. Fear not, it is doable. Fresh and engaging content can guarantee that you are in a great place to start promoting your website. Aside from appealing to the masses, new content is the perfect way to build a brand. You don’t just want to be a business or a website. You want a legion of adoring fans. Content, it seems, is the key to achieving this. It’s a driver for success. It sends people, in their droves, to your website. It increases traffic, awareness and, ultimately, sales.
The benefits, of course, are far-reaching. Well planned, constructed and fresh content can ensure that you are driving traffic and increasing leads. That much is obvious. But, it can also promote your website in an exciting way. It can ensure that you are creating a brand. It makes you an authority on your business. Your customers will come back time and time again. After all, that’s what good marketing is all about.
Brand
Modern SEO is subject to a monumental amount of change. But, one thing that never changes is the need for a brand in the online world. Creating a brand is essential. Brand-building exercises are a positive means of promoting your website.
One of these is using brand pillars, which make an interesting starting point for understanding and building your company identity.
Online branding is a great way of making sure that you are in a good place to promote your website. The rule of this is relatively straightforward. The bigger your brand presence, the more visibility you will have within search engines. The easiest way to achieve authority and to build a brand is through tried and tested SEO methods. We understand that content is relevant. We know that social media is vital. By creating quality content, we can ensure that you are building a high authority brand that your customers will love.
Website Optimisation
Of course, we cannot talk about promoting your website without including how to optimize your site. When it comes to achieving online success, you need to make sure that your site is fully optimized. Content, social media, branding and good SEO practices can ensure that you are on the right track when it comes to promoting your site.
Backlinks and page rank all form part of the SEO process. Although search engine optimisation can be quite a complex process, with no long term guarantees, there are methods you can use to improve your SEO.
SEO Software
When it comes to SEO tips, there is one that needs a special mention. Use SEO software. No, seriously.
It’s not good guessing your best performing search terms when your competitors are likely using one of these great keyword research tools.
We’ve looked at software tools that can help improve your search rankings, but this is a short selection of the best…
MOZ:
Moz’s strength is basically their analytics platform. Also, a clever new keyword research tool and their content platform make them pretty shiny for the beginning SEO’er. They’ve maintained their link data offering at a similar level of size and performance since around 2012. The whole thing is targeted at beginners, in my opinion, but the blog and the people behind it have offered a formative influence over most of our careers over the past decade.
Beware of falling into the Domain Authority (DA) trap though. Just because a site has a good DA doesn’t mean they haven’t inflated that artificially…
Read more about bad backlinks and DA.
Majestic:
Majestic have offered an increased range of tools, improved their API (by offering new endpoints and keeping the data cheap), launched new metrics like Trust Flow and Citation Flow, increased their index update frequency and size. They’re still completely focused on link data and do a tremendous job of exactly that.
Ahrefs:
Ahrefs have also broadened their offer to content analysis, keyword research and some interesting tools like link intersect as well as vastly improving their index size and update frequency. It’s obvious Ahrefs are taken seriously in the market with a growing and popular blog.