ClickCease Blog

The State of Click Fraud in SME Advertising 2020

Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we’ve also seen the extra impact of the Coronavirus pandemic.

During this time of global upheaval, click fraud has continued to wreak havoc on unsuspecting PPC advertisers.

As always, ClickCease have been tracking the amount of fraudulent activity online. The report below contains our findings from the first half of 2020 including:

  • The average global rate of click fraud on PPC ads
  • The business sectors most affected by click fraud and ad fraud
  • Territories most affected by click fraud
  • The impact of Covid-19 on pay per click marketing and click fraud

Pick up your free copy of our click fraud report by clicking on the image below (PDF).

The state of click fraud in SME advertising download link

Read more about the impact of Coronavirus on small businesses.

Read more about the impact of click fraud on small businesses in 2020.

Oli Lynch

Since working for ClickCease, Oli has become something of a click fraud nerd, and now bores people at parties with facts about click farms and internet traffic stats. When not writing about ad fraud, he helps companies to optimise their marketing content and strategy with his own content marketing business.

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