The key to any successful digital advertising campaign? Choosing the right keywords. But how do you do keyword research to nail those PPC goals? We’ve looked in the past at building your PPC marketing strategy and some...
Category - AdWords
Oli
Paid Search vs Paid Social: Which Is Best For SMEs
When it comes to digital marketing, the choice can be dizzying. Do you need to focus on your organic content, should you pay for search engine results, or maybe focus on building a social following? The blanket answer...
The Ultimate Guide to Creating a PPC Strategy
Setting up a pay per click campaign? It’s one of those things that sounds so simple, but in reality is anything but. There is a whole world of PPC strategy and best practice, plus a ton of variables to bear in mind...
Ilan Missulawin
Dunia Mommandi
Zack Shipman
