Paid search management for business is a huge sector and one that is very much in demand. When pitching for new clients though, there are a few questions you will most likely be asked as a digital marketer or PPC...
Category - AdWords
Best Keyword Research Tools For PPC Marketers
Building an effective PPC campaign means using keyword research tools. There are a lot of options out there these days, with tons of free (and freemium) research tools for PPC and SEO. And then there are lots of...
All About Google Ads Audience Targeting
Say what you like about Google Ads, but when it comes to pay per click they set the pace industry wide. At the end of 2019, Google Ads introduced a selection of new audience targeting methods which quietly improved the...