Getting your marketing skills up to speed? That can mean a lot of study and reading. Thankfully there are lots of great digital marketing blogs out there to help you stay in tune.
Which is just as well as there is always a lot of news and developments.
If you’re looking to get the knowledge, news and insight into what’s going on in marketing these are our favourite online magazines and blogs about the industry.
1. Hero Conf (formerly PPC Hero)
Originally owned by Hanapin Marketing, PPC Hero is a SEM (Search Engine Marketing) blog that has a serious passion for all things pay per click.
PPC Hero has been a go to for digital marketing enthusiasts for years. But their new name, Hero Conf, doesn’t quite roll off the tongue so easily.
What makes PPC Hero/Hero Conf stand out of the crowd is their PPC strategy based content. It’s one of the best digital marketing blogs with some of the best industry leading insights.
PPC Hero turns out great content every time with everything from anchor posts about click fraud to more recent posts about the latest Google Ads news. Definitely worth a read.
Search Engine Land is a hub for all your search engine marketing needs with a section dedicated to Google.
Here you will find the best practices, latest news, and everything Google Ads related that SEM professionals should know. If you’re looking for some of the most cutting edge news around Google Ads and digital marketing in general make sure to bookmark Search Engine Land.
You’ll also find tips and tricks to run a successful PPC campaign, news, opinion and more.
If you’re looking for the best digital marketing blogs, you’ll find that most will agree Search Engine Land is in the top five.
3. Neil Patel
If you’re a digital marketing professional, Neil Patel is going to come up on your radar a lot. The reason for this is because Neil knows what he’s talking about and has some great in-depth guides.
Covering everything from search engine marketing to creating ads, writing copy or the basics of blogging, Neil is very much the man.
His in-depth guides can be quite long, with most of them in the multiple thousand word count. So he’s not a quick reference by any means.
However, if you are looking for the best digital marketing blogs, his deserves to be up there in the top 3 easily.
4. The Hubspot Blog
Their content and marketing management platform is one the best out there. So, it stands to reason that the Hubspot blog would be an absolute goldmine of useful information.
You’ll find a lot to get your teeth into here, and not all of it relates to their platform.
From guides about email marketing to search engine optimization, even a few bits about ad fraud too. If you’re levelling up your digital marketing skills, Hubspot can probably help.
As the title suggests, this digital marketing blog is focused mainly on social media marketing. For those working to promote their brand on anything from Facebook to Instagram to YouTube, you’ll find lots to get your teeth into.
They also have some great videos and even regular live content that you can tune into.
Sometimes it’s good to get your info straight from the Lion’s mouth. The Google Ads Blog is where to come for the latest announcements from the search giant.
This isn’t necessarily where you’ll learn how to do digital marketing. But, if you want to see what Google are saying about upcoming changes, sign up for their webinars or get any direct information, check in from time to time.
This blog was actually recommended to us, but on inspection, its very good. Focused on paid search (of course) the content is nice and easy to read and actionable.
Content focuses mostly on
Oh hi there!👋
Not to blow our own trumpets, but we do aim to offer some lots of well researched and impartial insight into the digital marketing industry. Although our blog focuses mainly on paid search marketing, you’ll also find lots of tips for social media and SEO too.
Obviously, our angle usually looks at the fraud prevention aspect, which is what we do. But our guides aim to be in-depth but easy to understand.
Being a successful digital marketing professional means staying on top of trends and developments. Digital marketing blogs are usually a great source of information and can help you understand what’s happening, and even spark some ideas.
From PPC marketers, to content writers, remember that we’re all always learning.