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What are brand pillars and how can you use them in your business?
Marketing

Brand Pillars: What Are They & How Can They Help You?

Oli Lynch | July 29 | 10 min read

Click fraud and ad fraud could be a problem for travel marketing as the tourism industry recovers
Marketing

Time For A Vacation? Travel Marketing After Covid

Oli Lynch | July 21 | 6 min read

A visualization of click fraud on automotive marketing campaigns
Marketing

Why Does Automotive Marketing See Such A High Rate of PPC Fraud?

Oli Lynch | July 15 | 7 min read

Tips For Writing Facebook Ads That Convert
Marketing

10 Tips For Writing Facebook Ads That Convert

Oli Lynch | July 6 | 7 min read

Does Google Ads work for small business owners?
Marketing

Do Google Ads Work For Small Business?

Oli Lynch | July 2 | 8 min read

Fake news makes money from ad fraud
Marketing

Are Your PPC Ads Funding Fake News or Hate Speech?

Oli Lynch | June 30 | 6 min read

How can you understand search intent and find high performing keywords
Marketing

Understanding Search Intent and High Performing Keywords

Oli Lynch | June 29 | 10 min read

Understanding when to use SEO vs PPC is a key part of search engine marketing
Marketing

SEO vs PPC: What’s the Difference?

Oli Lynch | June 28 | 9 min read

Financial services marketing is at a high risk of click fraud and ad fraud
Marketing

Financial Services Marketing Pays A High Price For Click Fraud

Oli Lynch | June 16 | 6 min read

Most Popular

Controversial ads can work, but they can also backfire
Marketing

Do Controversial Ads Work? And How Can You Make Them? [with Examples]

Oli Lynch | March 23 | 11 min read

How to calculate Cost Per Acquisition (CPA) on your ad campaigns
Marketing

How to Calculate CPA (Cost Per Acquisition)

Ilan Missulawin | September 12 | 6 min read

What Is Cost Per Visit (CPV) and How To Calculate It
Marketing

What Is Cost Per Visit (CPV) and How To Calculate It?

Oli Lynch | October 27 | 5 min read

Controversial ads can work, but they can also backfire
Marketing

Do Controversial Ads Work? And How Can You Make Them? [with...

11 min read

How to calculate Cost Per Acquisition (CPA) on your ad campaigns
Marketing

How to Calculate CPA (Cost Per Acquisition)

6 min read

What Is Cost Per Visit (CPV) and How To Calculate It
Marketing

What Is Cost Per Visit (CPV) and How To Calculate It?

5 min read