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EU vs GDPR - How the IAB fell foul of Europes DPA
PPC

Marketing vs GDPR: Europe Rules IAB’s Consent Mechanism Illegal

Oli Lynch | February 7 | 4 min read

How to become a PPC expert or marketing specialist
PPC

How to Become a PPC Specialist

Oli Lynch | January 12 | 15 min read

What is a bounce rate and what causes it?
PPC

What Is Bounce Rate? The Causes & The Fix

Oli Lynch | January 5 | 11 min read

How can you use long tail keywords
PPC

Are Long Tail Keywords Your Search Secret Weapon?

Oli Lynch | November 30 | 13 min read

Local keywords can help your PPC ads and organic search results
PPC

How To Target Local Search Terms & Keywords for Google Ads

Oli Lynch | November 23 | 12 min read

Broad match modifier and phrase match - What has changed in Google Ads?
PPC

Phrase Match & Broad Match Modifier: What Has Changed?

Oli Lynch | November 16 | 7 min read

What is customer acquisition strategy?
PPC

Everything You Ever Wanted To Know About Customer Acquisition

Oli Lynch | November 8 | 18 min read

How to claim a Google Ads refund for invalid traffic
PPC

How to Claim a Google Ads Refund for Invalid Clicks

Ilan Missulawin | October 5 | 7 min read

How to use Google Ads extensions
PPC

Google Ads Extensions: How To Choose & Use Them

Oli Lynch | September 8 | 13 min read

Most Popular

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with Examples]

Oli Lynch | March 23 | 11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

Oli Lynch | October 14 | 7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

Ilan Missulawin | March 10 | 8 min read

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with...

11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

7 min read

The ultimate list of click fraud and ad fraud statistics
PPC

The ultimate list of click fraud statistics 2023

8 min read