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Should I block creatives, placements, keywords, or audiences first?
PPC

Should I block creatives, placements, keywords, or audiences first?

Clickcease Editor | June 11 | 6 min read

Should I compare clicks to scroll/mouse movement and bounce rate?
PPC

Should I compare clicks to scroll/mouse movement and bounce rate?

Clickcease Editor | June 11 | 5 min read

Should I remove Search Partners if I suspect fraud?
PPC

Should I remove Search Partners if I suspect fraud?

Clickcease Editor | June 11 | 6 min read

Should I switch to harder conversion goals to avoid fake leads?
PPC

Should I switch to harder conversion goals to avoid fake leads?

Clickcease Editor | June 11 | 5 min read

Should I use server logs instead of platform reports?
PPC

Should I use server logs instead of platform reports?

Clickcease Editor | June 11 | 5 min read

Why do ad networks optimize toward fake leads if they look like conversions?
PPC

Why do ad networks optimize toward fake leads if they look like conversions?

Clickcease Editor | June 3 | 6 min read

Is TikTok traffic bot-heavy compared to other networks?
PPC

Is TikTok traffic bot-heavy compared to other networks?

Clickcease Editor | June 3 | 5 min read

Is Audience Network usually the worst placement for fraud?
PPC

Is Audience Network usually the worst placement for fraud?

Clickcease Editor | June 3 | 6 min read

Can one scammy publisher poison campaign learning?
PPC

Can one scammy publisher poison campaign learning?

Clickcease Editor | June 3 | 5 min read

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Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with Examples]

Oli Lynch | March 23 | 11 min read

Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
PPC

How to Calculate Impressions Using CPM (Cost per Mille)

Oli Lynch | October 14 | 7 min read

The ultimate list of click fraud and ad fraud statistics
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The ultimate list of click fraud statistics 2023

Ilan Missulawin | March 10 | 8 min read

Controversial ads can work, but they can also backfire
PPC

Do Controversial Ads Work? And How Can You Make Them? [with...

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Cost per Mille (CPM) is like using fireworks to get the attention of the crowd
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7 min read

The ultimate list of click fraud and ad fraud statistics
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The ultimate list of click fraud statistics 2023

8 min read