The Click Fraud Blog | ClickCease
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Automatic AdWords Refund Claims? Yes Please!

We are really excited to share with you the latest update to the ClickCease platform. We have released 2 new tools that revolve around your $$$.

Let’s dive in and see how these new tools can help out your campaign…and your wallet.

Tool #1 – Conversion Tracking

1. Conversion tracking – Tracking conversions provide a better understanding of your legitimate customers’ behavior, allowing to differentiate fake traffic from genuine traffic. This is an additional layer of click fraud detection which now you can have full access to.

When a conversion takes place, ClickCease will study the customer’s behavior prior to the conversion event and will take it into account before blocking IPs in the future. This method aids us in minimizing the number of false positive IPs to a minimum.

All you need to do is slap some code on your thank you page and we will make some magic happen. Don’t forget to check out the conversion tracking zone in your dashboard.

Ok, on to the next awesome money saving feature:

Tool #2 – Automatic AdWords refund claims

2. Automated refund claims – Adwords lets you file for an investigation every couple of months in which they will look into the data you provide and decide whether you are deserving of a refund..or not. In order to file this report, you basically need to free up a pretty big chunk of your life compiling all the data points they request. Here are a few:

  • “A short summary of why you believe the click activity is suspicious.”
  • GCLID values
  • User Agent
  • Referrer URL information
  • Campaign name affected
  • Keywords affected
  • Date ranges
  • IP addresses (oh and subnets, just in case you feel fancy and have an extra couple of hours freed up from your daily hustle)

This process is extremely time-consuming. Google is basically making you become a detective, present them with your findings in an orderly fashion, and then they will decide if you deserve some money back.

We are really excited to present our customers with a solution to this headache: Automatic AdWords Refund Claims.

This automation will save advertisers loads of time and will also present all the necessary data to Google just like they like it, increasing the chances of getting a refund.

All you need to do is select the YES button in the refunds zone in your dashboard. Then we will automatically compile all the data you need and personally send the file to Google.

Please note that these tools are available only for Standard plan users.

As always, feel free to let us know what you think of our new features!

Ilan Missulawin

Ilan is a co-founder and the CMO of ClickCease since 2015.
When he isn't dreaming about click fraud you can find him writing about it.
Two of his favorite things in life are: Peppa Pig and writing about himself in third person.


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  • Hi there I’m currently using clickcease
    and In the last 3 months my ad campaigns have been getting targeted really badly by click bots

    Sometimes I’m getting more invalid clicks the genuine clicks
    I feel as if the software isn’t working for me anymore

    • Hi Roberto, yes there are a lot of fraudsters out there, but we’re here to help stop them! If you’d like to discuss with our team how you can optimise your click fraud defense, drop us a line at [email protected] and one of our team will get back to you very soon.

Block click fraud from ruining your campaign!

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