The Click Fraud Protection Blog By ClickCease
click fraud statistics

Click Fraud Statistics

Click Fraud Statistics
Understand how ad fraud and click fraud are affecting millions of companies worldwide.

Click Fraud Statistics

  • 20% of pay-per-click clicks are fraudulent (Pixalate)
  • Fake traffic costs businesses over $60 billion a year
  • 20% of all PPC clicks are fraudulent
  • Click fraud is growing at 50% per year (The Australian)
  • Desktop click fraud has grown from 20% to 24% (Pixalate)
  • Nearly 20% of total digital ad spend gets wasted every year (CNBC)
  • Smartphone click fraud increased 102% from January – April 2017 (Pixalate)
  • 50% of ad impressions served on Internet Explorer were to non-human traffic (FraudLogix)
  • Video click fraud was 26% higher in April 2017 (25.3%) than it was in January 2017 (20.1%) (Pixalate)
  • 90% of all campaigns suffer from fraud
  • The click fraud operation Methbot generates $3 to $5 million in fraudulent revenue every day (WhiteOps)

Click fraud statistics  

of online ads are never even seen by human eyes 

Click fraud statistics

 

Percentage of marketers and advertisers who say their top worry is click fraud

click fraud statistics

 

of impressions have the opportunity to be seen by a human, but may not be

 

click fraud statistics

 

Percentage of desktop ad clicks that are fraudulent

 

ClickCease Click Fraud Infographic

Want a more visual representation of the damage click fraud causes, the industries it effects and the percentage of fake clicks it accounts for? Check out our click fraud infographic.

 

Legal Disputes Involving Click Fraud

Companies are turning to lawsuits to make up for their losses due to click fraud

  1. Google & Auction Experts
  2. Gurminder Singh & Google
  3. Uber & Fetch Media Ltd
  4. Satmodo LLC & Whenever Communications
  5. Lane’s Gifts & Collectibles vs Google
  6. Microsoft & Eric Lam, Gordon Lam, Melanie Suen
  7. Wickfire vs TriMax Media
  8. Criteo & SteelHouse
  9. 123 Lock and Key & Google

Popular ClickCease Blogs

Check out our top-read blog posts on click fraud and how to protect yourself

Click fraud statistics Guide to Click Fraud – How to Protect Your Campaigns
“Click fraud can be perpetrated manually or automatically. Its main purpose is to rack up clicks on competitors’ ads for the purpose of draining their ad budget. Are you affected by click fraud? We’ll guide you through the basics of click fraud and how to protect yourself.”

Read more

 

click fraud statistics

10 Under the Radar Google Analytics Mistakes Sabotaging Your Results

“Google Analytics can be a great source of insight on how your website is performing and how to improve it. But your insights will only be as strong as the data they’re based on. If you can’t trust your data then you may be making some big mistakes in regards to your reporting, strategizing, and optimization.”

Read more

click fraud statistics

 

The A-Z of Click Fraud
From “AdWords” to “Zapping Fraud”, learn the terms most associated with click fraud so that you understand what’s going on, and can keep up with industry changes and trends.

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The Latest in Click Fraud

Take a look at some of the latest research, findings and articles on click fraud

  1. Guide to Click Fraud – How to Protect Your Campaigns
  2. How To Get a Refund From AdWords
  3. 5 Easy Steps to avoid PPC failure
  4. What is Google AdWords Doing to Protect Your PPC Campaigns?
  5. PPC Budgeting 101
  6. The A-Z of Click Fraud
  7. Dive into Your PPC Clicks with our Click Fraud Protection Analysis Tool
  8. Interview: How One HVAC Company Took Control of their PPC Fraud
  9. 10 Under the Radar Google Analytics Mistakes Sabotaging Your Results
  10. Click Fraud Malware: Protect Yourself or Become an Accomplice
  11. Big News for Industry-Wide Ad Blocking
  12. 4 Fresh Tips To Spring Clean Your Adwords Account
  13. Why Are You Getting Clicks From The Wrong Geos?
  14. 5 Fantastic Growth Hacks
  15. Everything You Need To Know About Bots
  16. A.I. & Click Fraud – Everything You Need To Know

Ad Fraud Statistics

  • The ad fraud botnet “Chameleon” costs advertisers over $6 million a month (Spider.io)
  • Marketers lost $7.2 billion to digital ad fraud in 2016 (WhiteOps)
  • 20% of ad-serving websites are visited exclusively by fraudulent bots (The Verge)
  • Fraud accounts for $1 of every $3 spent on digital ads (Adage.com)
  • US brands will lose $6.5 billion to ad fraud annually (Marketing Week)
  • Display ads examined by Integral Ad Science found 8.3% of all impressions were fraudulent (Integral Ad Science)
  • Ads with a CPM greater than $10 experience 39% higher bot fraud than ones with a lower value (ANA)

Click Fraud Reading

Keep up with the latest talks and happenings in the click fraud space

click fraud statistics

 

How Much of Your Audience is Fake?
“As an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.”

Read more

 

click fraud statistics

 

Does Facebook Care About Click Fraud?
“Since Facebook treats all people & companies on Facebook equally as advertisers, it’s obviously important to their business plan to charge everyone for sharing their content, or as much as they can get away with.”

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click fraud statistics

 

A Google AdWords Investigation to Get You Thinking
“After an internal investigation, Google called and admitted the discovery of 25 previously not reported fraudulent clicks.”

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Loni Schuman

Hi! I'm Loni and I'm a content creator here at ClickCease. I hope you find these blogs enjoyable and insightful. Happy reading :)

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